Finding a business shift from offline to online is common in today’s time. In an attempt to achieve the digital pinnacle, the retail business sector has recently transformed its norms of customer interaction. The story that began with salesmen walking kilometers and miles to sell their products has come to a stage, where a click on your smartphones is enough to reach thousands and millions of customers.
The Direct to Consumer (D2C) market chain is the core of this business strategy. According to BusinessWorld, the D2C segment has the scope of achieving the $100 billion mark by 2025. This D2C sales strategy aims to remove all the middlemen from the business and further promotes direct communication to improve customer interaction. So, if you are willing to take the opportunity of this incredible offline to online market trend, then here are some buzzing platforms that can help you reach your potential market with utmost ease.
Online Businesses- The Need of the Hour
In the current scenario, if you wish the business to thrive, shifting your offline business to an online platform is mandatory. A report by TA Digital states that 63% of customers across the world are reliant on their mobile phones to make decisions about several purchases. The report also stated that 56% of users of online channels want shared carts. Along with 79% demand a personalized approach from the brand. All these statistics reflect that the entire globe is moving towards a digital trend.
Why Shift your Offline Business to an Online Platform?
The sales for offline markets have considerably decreased. Starting with the change in customer trends in the market. Followed by the pandemic that further pushed online sales. As per research conducted by DigitalCommerce360, the pandemic resulted in a 76.2% increase in online sales. Therefore, having a digital platform will ease your load. How? Check it out.
Understanding the Buyers
The D2C platforms enable Direct and face-to-face interactions with the consumers. This helps in exploring behavioral insights through customers’ preferences that help in devising an actionable plan.
Raised Margins
By the elimination of the middle parties in the supply chain, your business can get the advantage of enormous profits. However, you must note that the D2C system does not entirely cut off retail involvement. You can enjoy a relatively higher edge on margins.
Better Brand Control
The D2C model allows owners to have better control over their brand. Branding is more significant than the product and packaging. It is about getting into the minds of the consumers.
Efficient Product Management
The new products launched in the market through traditional methods kept the retailers on their nerves. Reaching customers, developing sales pitches and other activities make it quite difficult. However, the D2C mechanism leaves no such risk behind.
Top D2C Websites
Khatabook
Khatabook is a business model that aims to provide utility solutions. It enables retail brands to go digital by managing digital books of accounts. It offers reminders through SMS and WhatsApp messages regarding the collection of money and due payments.
Many renowned investors of the company include Hummingbird, B Capital Group, RTP Global, GGV Capital, Partners of DST Global, Sequoia, and many more. The company was established in January 2019 and mostly deals with the Fintech sector. The founders are Dhanesh Kumar, Vaibhav Kalpe, Jaideep Poonia, Ashish Sonone, and Ravish Naresh. The firm has been awarded the “best innovative mobile app” by IAMAI 2020. They also won the “best content in a mobile marketing campaign” by mCube Awards 2020.
The firm has headquarters in Bangalore, Karnataka, India. However, the services are available to all big and small cities in India.
How to register?
It is very simple to join Khatabook. You can sign up and create an account for the same. Here is the Registration link
Highlights:
- The platform provides digital tools to support all scales of businesses be it micro, medium, and small enterprises.
- Their android application has been downloaded over 5crore times through Google Play Store.
- The platform provides services in more than 12 languages across the country.
- For the year 2020, the application recorded active merchants in 95% of Indian districts.
- Furthermore, they recorded over $100 billion in transactions with more than 150 million customers.
OkCredit
Another way to get your offline business online is with this app. OkCredit is a digital account management website. With this application, anyone can keep a track of their receivables and payables. The OKCredit app is available on Google Play Store and is certainly ideal for shop owners and businesses. It supports multiple languages, hence is recognized nationwide. The user can access all the reports and statements on any device at any time. Guarantees 100% secure payment.
The app was established in the year 2017 by 3 founders Gaurav Kumar, Harsh Pokharna, and Aditya Prasad, who are all IIT graduates. Headquarter is located in Bengaluru, Karnataka, India. However, business owners from several cities in India are using the application.
How to register?
Visit the Registration link on the official website. Start using this free mobile-friendly payment hack with a single click.
Highlights:
- A free-to-use digital tool for business owners from any part of the nation.
- Provides great flexibility and reminders for due payments. You can manage the ledger account book digitally in any language of your preference.
- More than 2800 cities are taking advantage of the OKCredit application. With more than 10 million downloads from the play store, it has become a likeable application.
- The application supports more than 10 local languages for Indian users.
Bikayi
The Bikayi is a medium that facilitates SMBs to reach a wider audience on digital platforms. Enables small and medium-sized businesses to grow and attract larger target audiences in a short time. It allows users to choose classy custom store themes. Also, the platform helps in tracking live store visitor count and download stats reports for clear insights.
The company was founded back in 2019 by two IIT graduates namely, Ashutosh Singla and Sonakshi Nathani. Major investors include Sequoia, Combinator, and Mantis. The company’s headquarter is located in Okhla Phase 1, New Delhi, India.
No matter what part of the country you belong to, the application enables you to get excellent benefits for your business growth. You can trust Bikayi for your delivery and payment operations.
How to register?
Register your business with Bikayi through this Registration link. Enter your phone number to get OTP and get registered.
Highlights:
- The app allows you to work with mentors and business coaches to guide you to establish your e-commerce platforms. They guide you throughout the commercial journey and further help in setting up the store; performing marketing, and doing much more. You can book a demo to know more.
- With Bikayi support, more than $200 million worth of products have been sold.
- Services are available in more than 15,000 pin codes.
- Presently, 4 million above businesses, big and small are registered on Bikayi.
Dotpe
Here you have a highly efficient platform to improve the in-store experience by allowing customers to discover catalogs. Customers can directly discover your business even on Google. It makes digital ordering of products feasible. Build cordial and friendly relationships with your customers in no time. Engage customers directly without the intervention of a third party.
The DotPe platform was established by successful founders Shailaz Nag, Gyanesh Sharma, and Anurag Gupta in the year 2020. This Gurgaon-based start-up is accessible throughout Indian cities.
How to register?
You can visit the official website by clicking on this Registration link. Enter your name and phone number to request a demo. Later, you can complete the signup.
Highlights:
- With this platform, customers can directly interact with your business and place orders via Whatsapp. This is the highest selling point of this platform.
- With more than 4.5 million users, DotPe is a $90 million value firm.
- Gradually, it is gaining recognition on Google and is widely used across several businesses. More than 5 million merchants have downloaded the app in the last 6 months.
Dukaan
Make your online business a global phenomenon with Dukaan application. The platform allows you to sell everything from clothes to cookies on a single platform. The interface is designed in a way that engages with the audience and converts them into a feasible target market.
The platform is founded by Sumit Shah, who is the CEO of the company as well. Dukaan is a successful venture launched in 2020. The place has saved the lives of many small and medium-sized businesses during the complete lockdown period. Dukaan app enables merchants from all over India to download and use it.
How to register?
Visit the Dukaan official website from this Registration link. Enter your details and get started on this application.
Highlights:
- The platform focuses primarily on simplicity and delivering the best products online.
- It makes small businesses visible on online platforms.
- Dukaan is the only e-commerce application that rapidly grew and reached more than 6 million downloads in a year. Presently it empowers more than 3.5 million businesses.
Key Takeaway
Businesses of all sizes can enjoy the following benefits from these websites:
- Effective product management
- Increased sales
- Report generation
- Digital analytics
- Digital account management
- Better search engine ranking
- High conversion rate
We hope that this had helped you with your problem of how to get your offline business online in no time. Get your business registered on any website. And gracefully reach new heights with ensured peace of mind.
