Snapdeal’s new identity unbox zindagi – unboxing good fortune or failure?

One of India’s online marketplace trinity recently underwent a makeover. Snapdeal took a lot of pain (moneywise and otherwise) to relaunch its brand. The company also made some policy changes. All of this was in preparation for the Diwali sale season. Did it pay off? We decided to do a post-mortem to see the impact […]

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