How to Enhance Your Product Sales with Good Photography

The other day I was going through a prominent online marketplace looking for a case for my cell phone. As any user would, I used the search option, toggled the price range to sort the results from low to high, and started browsing. What I noticed was that I was seeking more information from the […]

Pricing Strategy: It IS Rocket Science

The other day, I went on eBay to buy myself a handheld microscope. What I noticed was that there were multiple sellers selling what seemed to be the same product at different prices, starting from Rs.599 all the way to Rs.1299. It seemed like a very easy choice to not think further and buy the […]

How to Manage Your Online Retail After the Sales Boom is Over

The sale season is upon us. Flipkart officially opened the doors for the festive season through its Big Billion Day Sale. Other online marketplaces are offering promotional discounts as well. We are all at the brink of the annual diwali price-cuts and bashes. We already posted this handy guide to manage your online retail business […]

6 Tips for Online Sellers to Make the Most from the Festive Season

The festive season is nearly upon us – with the ongoing Durga Puja celebrations and Dussera and Diwali just round the corner. Although for most people it would mean a well deserved holiday time, for all the online sellers out there this is the annual golden opportunity to spike up those sales. Just take a […]