How can You Use Social Media to Launch New Products

A fruitful way of looking at ecommerce is as an eco-system rather than simply a collection of marketplaces. This is because we cannot look at the marketplace as an isolated entity from the rest of the functioning bodies. Your profile on the marketplace is as much dependent on the logistics and transportation system that you […]

Can Alibaba in Indian Ecommerce Invigorate the Online Retail Market?

The Indian online retail market has been dominated by the top three players – Flipkart, Amazon and Snapdeal, for the past few years. With the sale season upon us, it is hard to miss the aggressive marketing tactics each of them are utilizing to one up each other. At the same time, there seem to […]

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