How were Diwali Sales for Online Marketplace Sellers?
Expectations were high this Diwali season for both online marketplaces and the sellers selling on these platforms. With promises of ‘the best’ offers to customers, some were quite a success while some like Flipkart had to face the brunt of many. Who reached the expected sales figures? Or who achieved part of their targets? At Browntape […]
Flipkart’s Big Billion Day – How Much Did Other Marketplaces Gain?
The Big Billion Day – Flipkart’s much-hyped and much-awaited-by-all sale that happened on October 6th is being scrutinized and ripped apart by everyone, consumers and sellers alike. Meant to benefit both consumers and sellers, Browntape‘s team dug into who actually benefitted with the few hours of sale on October 6th? The Big Billion Day – For […]
Selling Online – Should you open your own store or sell on marketplaces?
Published by Browntape on iamwire. In the e-commerce space, there are a very few products that are not sold online today. From grocery to sexual wellness, it’s all there in the online selling space with consumers getting to pick from a number of options. “Should you sell online?” seems to be a question of the […]
The Hard Truth: Is Your Business Going to Do Well Online?
There is a lot of buzz around e-commerce and online selling. And though a few retailers are trying to fight the e-commerce giants, the reality is that brick and mortar retail is slowly moving over and giving way to e-commerce. Market research and advisory firm Technopak estimates the Indian e-commerce market to grow from USD […]
E-commerce Photography: Do I Need to Hire a Professional?
Photography series – Part I So you have some nice products ready to sell online. All you need now is pictures of what you’ve painstakingly produced, or put together. You decide to click some shots of each of your items, probably touch-up the photos a bit in a popular image processing software, and finally upload […]
Taxation Rules in the E-Commerce Sector in India
The e-commerce sector in India is developing at a frenzied pace, currently estimated at $2.3 billion and slated to leap at $38 billion in the next five years. Names like Flipkart, Ebay and Amazon have become the stuff of households, what with the more than 250 million strong internet user base in India. Setting up […]
Pricing Strategy: It IS Rocket Science
The other day, I went on eBay to buy myself a handheld microscope. What I noticed was that there were multiple sellers selling what seemed to be the same product at different prices, starting from Rs.599 all the way to Rs.1299. It seemed like a very easy choice to not think further and buy the […]
Declining Profits in Retail Make Retailers Embrace E-Commerce
by Browntape, on iamwire.com If 90s were the age of pop music and 2000s were the age of Internet, the 2010s are clearly the age of consumerism. The driving factor has been favorable demographics – a young, working audience with rising income levels and increased brand affinities, thanks to urbanization. The effect of this is […]
9 common mistakes to avoid when starting your own e-commerce store
authored by Subhash Choudhary Running a Digital Marketing Agency, I see a number of businesses trying to get on the E-Commerce bandwagon, and that number is increasing day by day. With availability of SAAS ecommerce platforms in abundance, it’s pretty easy for anyone to build a store and start selling online in a short time. It’s true […]
Lessons Every Online Retailer Can Learn from the Father of Our Nation
We just celebrated Gandhi Jayanti yesterday and like every year it attempted to be a little more than the annual occasion for all politicians to declare their affiliation to the father of our nation, airing Richard Attenborough’s Gandhi on DD1 and making the same dry day jokes as last year. This time though, we are […]