OmniChannel Retail: What it is, Value, Challenges and Success Factors

OmniChannel Commerce: What it is, opportunity, challenges, success factors | Browntape

OmniChannel Commerce (or OmniChannel Retail, also spelt as omni-channel) refers to the practice of selling products or services via multiple commerce touchpoints (both online and offline), while maintaining brand and customer experience consistency across all the channels. It could be relation to your branding, positioning, pricing, products and services offered, cross-promotion of offerings not present […]

Why You Must Use More Technology in Your Online Sales

The history of sales has changed drastically through the ages, and a few ideas have changed the process forever. When Amazon created the first online store in the 90s, The idea was simple – instead of bringing customers to the store, bring the store to the customers. This meant saving resources on inventory storage and […]