The Road to Recovery After a Failed Product Launch

Sometimes you take risks and you lose big – failed product launches are a part and parcel of being an entrepreneur. Launching a new product into the market can be a high-pressure situation, and it is easy to lose hope if the launch fails. But a failed product launch doesn’t mean you can’t bounce back […]

How can You Use Social Media to Launch New Products

A fruitful way of looking at ecommerce is as an eco-system rather than simply a collection of marketplaces. This is because we cannot look at the marketplace as an isolated entity from the rest of the functioning bodies. Your profile on the marketplace is as much dependent on the logistics and transportation system that you […]

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