Ecommerce Diwali sales roundup – the path breaking trends, the non-performers & everything in between
The party is over, and Indians are slowly returning to the daily grind post-Diwali. BT takes a look at how online commerce has fared this season. How did the marketplaces fare? Redseer Consulting did a brief study on the sale titled, ‘The Great Indian Online Festive Sales Review’. The study makes some interesting observations of […]
How to Launch an Effective Marketing Campaign for the Festive Season
It’s mid-September already, which means that the festive season will be upon us within a month. Festivals like Dusshehra, Durga Pooja and Diwali will be celebrated with enthusiasm all over the country. The annual festive season also means another thing – shopping frenzy. It is a historical fact in India that retail sales tend to […]
