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Important Update: Browntape is now part of the Ginesys One suite! For the latest updates, products, and solutions, please visit the Ginesys website. Learn More

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Important Update: Browntape is now part of the Ginesys One suite! For the latest updates, products, and solutions, please visit the Ginesys website. Learn More

Lessons Every Online Retailer Can Learn from the Father of Our Nation

We just celebrated Gandhi Jayanti yesterday and like every year it attempted to be a little more than the annual occasion for all politicians to declare their affiliation to the father of our nation, airing Richard Attenborough’s Gandhi on DD1 and making the same dry day jokes as last year. This time though, we are […]

6 Tips for Online Sellers to Make the Most from the Festive Season

The festive season is nearly upon us – with the ongoing Durga Puja celebrations and Dussera and Diwali just round the corner. Although for most people it would mean a well deserved holiday time, for all the online sellers out there this is the annual golden opportunity to spike up those sales. Just take a […]

Common Mistakes While Shipping and How to Avoid Them

Shipping your product to the customer is an oft neglected aspect in the life of an online business owner, sometimes to drastic consequences. Shipping is not just a way to get the goods at the customers doorstep, but it is much more than that. It represents your professionalism and work ethic as an online seller, […]

Things You Need to Take Care of During the Pre-Order Stage

Being a successful e-commerce business can be very rewarding, but it also requires a lot of careful planning and effort to make it that way. Previously, we have discussed how an online business operation can be divided into three parts – the pre-order stage, the ordering stage and the post-order stage. We have already discussed […]

How to Decide If You Need a Dedicated E-Commerce Site

After spending a bit of time on online marketplaces and getting acclimatized to the working environment on the web, many sellers start wondering whether now is the time to break off and fly solo by investing in a dedicated website. This has many reasons – the lack of creativity and customizability in terms of online […]

6 Tips to Create a Better Customer Experience Through Online Sales

Online sales posed a new challenge in front of business owners, in terms of how to keep the customers satisfied without even being able to see them. Customers, especially Indian customers who have just warmed up to the idea of online sales a few years ago, feel more comfortable when they can put a face […]

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