UPC exemption – When do online sellers require it?
In online retail UPC and UPC exemption are common terms. If you haven’t heard of them before, you may be confused with the jargon. Worry not, we are here to help with that. UPC – the grassroots explanation UPC stands for Universal Product Code, and it is a barcode standard in UK, US, Canada, Australia, and […]
Prevent festive season product returns before they even start, with these tips!
Online sellers have reason to celebrate during the upcoming festive season. Diwali, Christmas and New Year offer scope for a lot of shopping, which translates to a lot of selling and good business for sellers. While the opportunities abound to make a killing, there is also the risk of fraud buyers, consignment lost in transit […]
Ecommerce Discounts – An Epidemic without a Cure?
If there is one trend that can be recognized as a game changer in the recent years when it comes to online retail in India. It has been more than three years that the three giants of Indian online retail – Amazon, Flipkart and Snapdeal have been engaged in a gridlock with each other. Massive […]
Creating click-worthy title tags for your ecommerce products
Search engine optimization (SEO) is a critical aspect in the success of an ecommerce venture. Among the prime elements in SEO are HTML tags. The title tag is what catches the reader’s eye first, and is important for your business. What is a title tag? A title tag is an HTML element that appears at […]
Who said Online Marketplaces don’t look out for their Online Sellers?
Understanding the importance of online sellers, ecommerce companies are taking steps to keep their sellers a step ahead of the others. Leading ecommerce companies have introduced facilities for sellers to make things easier for them. Some of these initiatives are meant especially to encourage the small and medium businesses to enter the online sphere. We […]
Leaky Ecommerce Bucket – Where are You Losing Your Money?
An ecommerce enterprise is can be tough business for a novice, especially because of all the potential bottlenecks and leaks that it can have, many of which are unique to this kind of business. One of the characteristics of ecommerce is that it is conducted both offline and online. Offline, one has to be on […]
What makes ecommerce Logistics challenging in India?
Logistics always was and still remains the most important part of the ecommerce business, because it is the point where an online transaction gets transformed into an offline, hand-to-hand delivery. It is easy to see how successful online retail ventures owe their success to a sharp focus on the logistical part of their operation. The […]
Ecommerce Competitive Pricing – How Low Should You Go?
Setting a price for a product is one of the most important and delicate decisions that you can take as an online seller. An immense amount of factors and considerations are involved in making this decision and more often than not, the details you aren’t thinking about are the ones that end up becoming the […]
What Makes the Consumer Hit that Buy Button – Loyalty or Sales?
The age old question always haunts the seller – what is really more important when it comes to strategizing your sales. Is it really customer loyalty towards a brand, or is it the delicate balance of competitive pricing tactics? Both contenders have strong arguments when it comes to this debate. Moreover, there is virtually no […]
Product bundling tips and tricks Online Seller must learn!
Product bundling is a sales method in which the seller sells a package or combination of products or services for a united price. Take the example of a combo meal. Most malls have eateries that offer a combination meal, which includes portions of each dish to make a complete meal, usually at a lower price […]