5 Best Marketplaces to Sell Handmade Items in India

India has an incredible history and culture of arts and handicrafts irrespective of region. Every region in India has a particular craft as its specialty – from Rajasthan miniatures to Kalighat in Bengal. Apart from these traditional arts, there are many talented individuals adept at making some of the most interesting and beautiful works of […]

5 Tips to Stand Out While Selling on Online Marketplaces

An online marketplace is a tough place to survive in. The amount of competition is enormous and the demand is relentless and both these things mean that you always have to be on your toes while operating your online store. The size on the Indian online marketplace is rising at a meteoric pace. In fact, […]

How to Create an Effective Call to Action

A Call to Action, or a CTA is probably the oldest, most effective and indispensable marketing tactic around. You can find it being used by a black market ticket vendor outside a box office, TV advertisements, billboards and the internet – virtually every place where someone is trying to sell you something. The anatomy of […]

Web Commerce and Mobile Commerce – What’s the Difference?

The world of online retail is a complicated one, with multitudes of applications and technologies powering it. Yet, it seems like there are two main branches that have split from it and are going into two slightly different directions. These are e-commerce, or electronic commerce and m-commerce or mobile commerce. Although e-commerce and m-commerce are […]

What is Mobile Commerce? Should You Capitalise on it?

If you have not heard about mobile commerce or m-commerce, you are already a bit late to the party. The steady shift of retail from offline to online seems to have culminated into the world of smartphones, tablets and smart wearables. And it was a well-expected change. With the rise of the smartphone era, internet […]

5 Ways to Improve Abandoned Cart Emails

Imagine a typical shopping experience. A customer is on your website, browsing your products. Maybe they like an item or two. Maybe they mindlessly add those items to their shopping cart. And then, maybe they lose interest, or receive an important email or remember that they had to feed their cat or simply change their […]

Contractual manufacturer to Online Brand – BagsRUs’ journey with Browntape

For 22 years, Mihir Desai steered his company in the direction of contractual manufacturing. With focus on comfort, reliability and durability, each product is made combining the latest designs and functionality aspect in mind. Being contractual manufacturers, top quality bags of different kinds were made by BagsRUs for various brands and corporates over the years. […]

How did Browntape multiply 60-year old Renka’s online sales in just 6 months?

Established in 1958, Rosy Hosiery Mills (RHM) has been in the business of manufacturing and exporting a number of products including fabric, garments, home furnishing, baby products and accessories. Their products are designed n tune with global style and colour trends, and have been well received by customers over the years. On the manufacturing front, […]

What is Affiliate Marketing? Should You Outsource it?

Affiliate marketing is a process of earning commission by promoting products or services of another company along with your product. At first glance, the concept seems a bit off – why would you spend resources promoting another brand if you could use the same to promote yourself? But in reality, affiliate marketing, when done effectively, […]

Track Your Remittance: New Browntape feature

The best part about selling online on multiple channels is getting the rewards – payment. But payment procedures on e commerce sites are not as easy as they sound. A large company like Flipkart sells around 10 products per minute, and on a good sales day, makes more than Rs.600 crores in a day. Moving […]