How to Do Trademark Registration in India- An Easy Guide
Trademark registration is a process that most businessmen have to undergo at some point in time. In fact, most are unaware of its importance. Imagine spending days or months, coming up with a perfect name for your business and it is used by someone else; who just happened to start their enterprise before you. A […]
What’s the Deal with Branding in Online Retail?
We often tend to limit the idea of competition in the Indian online marketplace as that between the big online retail channels like Flipkart and Amazon. In fact, the real competition in online marketplaces takes place within the sales channel, between individual sellers. Earlier this year, Amazon claimed that it had acquired 1 lakh sellers […]
