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Important Update: Browntape is now part of the Ginesys One suite! For the latest updates, products, and solutions, please visit the Ginesys website. Learn More

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Important Update: Browntape is now part of the Ginesys One suite! For the latest updates, products, and solutions, please visit the Ginesys website. Learn More

Confused about ecommerce taxes? Don’t worry; here’s what you need to know!

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‘Tis the season to be filing your taxes! Figuring out taxes can be a taxing affair, but fret not, as we bring a general guide on ecommerce taxes . For most part, the ecommerce taxes an online seller must pay are not that different from the taxes paid by a physical retailer. However, with the sale of goods […]

Product bundling tips and tricks Online Seller must learn!

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Product bundling is a sales method in which the seller sells a package or combination of products or services for a united price. Take the example of a combo meal. Most malls have eateries that offer a combination meal, which includes portions of each dish to make a complete meal, usually at a lower price […]

Lessons to learn before trying out Online Retail!

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In the past decade, e-commerce in India has grown to become a massive industry that is moving as we speak at a breakneck speed. With the emergence of smartphones and the internet penetration due to this phenomena, the rise of tier II and III cities and aggressive competition by key players in the market, the […]

Internet Usage in India and Its Impact on Online Retail

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The internet is perhaps the most ambitious project ever undertaken by humans in history. Developed first as a covert project by the American military, the internet broke out into the mainstream world at breakneck speed. The consumers saw many faces of the internet – from the dial up connections of the 90s, whose startup sound […]

4 Ways of Selling Products that Don’t Sell

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In the past few years, the emergence of online retail has ensured that the already burgeoning consumer retail industry reaches unprecedented scale. Just take a look at the numbers for the ‘Big Three’ of the Indian online retail industry – Flipkart, Amazon and Snapdeal. Together, they make up around 90% of the market share, and […]

How Refining the Search Option on Your Website can Help You Drive Sales

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As a representative of a generation that grew up on Google, it is obvious to see that the basis of what we as consumers know as internet today is ‘search’. The search engine has become ubiquitous in our lives not only in the ways in which we interact with the internet, but also as how […]

Understand the Online Reviews Mechanism and How You can Benefit!

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If there is one thing that characterizes our lives in the age of internet, it is evaluation. It is a mark of our times that we try to quantify every lived experience in terms of a rating, or a right swipe, or a review. It is natural to judge a particular service, be it a cab […]

5 Things to Consider while Strategizing Shipping as an Online Retailer

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Shipping is a vital and slightly underappreciated aspect of online retail. While we generally don’t think shipping when we think online retail, its importance cannot be exaggerated enough. Shipping and logistics form the nervous system of e-commerce across the world. The online transaction that begins on your cell phone only ends when the product is […]

Kickstart an online shopping spree with these key influences

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With the number of online retailers mounting, and choices galore available to shoppers, it is vital to identify causes that prompt a customer to shop. Online sellers have to keenly observe the factors that aid a customer’s buying decision and use the knowledge to pump up their sale volume. Likewise, sellers need to identify the […]

Mobile apps a huge factor in boosting ecommerce sales and revenue

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That mobile is an important factor in the success of online commerce is known even to novice sellers. Especially in India, mobile commerce or m-commerce is significant, owing to the fact that mobiles and smartphones are more widespread than bank accounts or computers. In such a climate, it is essential that online sellers ensure that […]

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