How to Launch an Effective Marketing Campaign for the Festive Season
It’s mid-September already, which means that the festive season will be upon us within a month. Festivals like Dusshehra, Durga Pooja and Diwali will be celebrated with enthusiasm all over the country. The annual festive season also means another thing – shopping frenzy. It is a historical fact in India that retail sales tend to […]
What is the Best Way of Order Fulfilment? Self Fulfilment or Marketplace Fulfilment?
The Indian online retail market is looking at a lot of fast changes this year – with the recently approved 100% FDI for foreign investment in the online marketplaces, one can now expect new entrants into the market, bringing with them a new level of competition. With so many potential marketplaces for the seller to […]
UPC exemption – When do online sellers require it?
In online retail UPC and UPC exemption are common terms. If you haven’t heard of them before, you may be confused with the jargon. Worry not, we are here to help with that. UPC – the grassroots explanation UPC stands for Universal Product Code, and it is a barcode standard in UK, US, Canada, Australia, and […]
Where are your Snapdeal Seller Ratings going Wrong?
Seller ratings is a topic of constant trepidation for most online sellers. With over 3 lakh registered sellers on Snapdeal, a number which is slated to touch 5 lakh by the end of this year, it is vital for the online seller to stay ahead of the curve by maintaining a high rating. Firstly, it […]
Prevent festive season product returns before they even start, with these tips!
Online sellers have reason to celebrate during the upcoming festive season. Diwali, Christmas and New Year offer scope for a lot of shopping, which translates to a lot of selling and good business for sellers. While the opportunities abound to make a killing, there is also the risk of fraud buyers, consignment lost in transit […]
Ecommerce Discounts – An Epidemic without a Cure?
If there is one trend that can be recognized as a game changer in the recent years when it comes to online retail in India. It has been more than three years that the three giants of Indian online retail – Amazon, Flipkart and Snapdeal have been engaged in a gridlock with each other. Massive […]
Who said Online Marketplaces don’t look out for their Online Sellers?
Understanding the importance of online sellers, ecommerce companies are taking steps to keep their sellers a step ahead of the others. Leading ecommerce companies have introduced facilities for sellers to make things easier for them. Some of these initiatives are meant especially to encourage the small and medium businesses to enter the online sphere. We […]
Leaky Ecommerce Bucket – Where are You Losing Your Money?
An ecommerce enterprise is can be tough business for a novice, especially because of all the potential bottlenecks and leaks that it can have, many of which are unique to this kind of business. One of the characteristics of ecommerce is that it is conducted both offline and online. Offline, one has to be on […]
Foreign Ecommerce Players in Indian Online Retail
Foreign enterprises have always looked at India as a potential mega-market, especially since the adoption of the globalization policies in 1991. The opening up of the Indian market saw a massive influx of foreign capital, which brought along with it newer brands, more choice for the consumer and a fresh wave of competition for the […]
Are Online Marketplace costs getting higher then on Online Stores?
There is always a tug of war in the mind of an online seller: to sell on a popular marketplace or set up an independent store. Some sellers take a balanced approach of maintaining a presence in a marketplace while running their own store. As a businessperson, you have to think through the expenditure part […]