What is Enhanced Brand Content?
The Amazon Enhanced Brand Content feature (commonly referred to as the A+ tool) enables brand owners to change the product descriptions of branded ASINs. Using this tool, you can describe your product features in a different way by including a unique brand story, enhanced images and text placements. Adding EBC to your product detail pages can result in higher conversion rates, increased traffic and increased sales when used effectively. (Refer to the above slideshow for an example.)
Requirements for Amazon Enhanced Brand Content Listing
- Need to be a seller on Amazon
- Need to have your brand registered with Amazon Registry.
Benefits of Enhanced Brand Content Listing
- Improve organic SEO and Traffic.
- Educate shoppers about model variations and features.
- Drive Brand awareness.
- Increase conversions.
Types Of Listing Modules
1. Standard Modules
Single Image and Side Bar
Mandatory Fields:
Images (right & left block)
Image Keywords. Character limit: 100
Single Image with Spec Details
Mandatory Fields:
Body description
Image
Single Image & Highlights
Mandatory Fields:
Image
Image Keywords. Character limit: 100
Single Left Image
Mandatory Fields:
Image Keywords. Character limit: 100
Body description
Image
Single Right Image
Mandatory Fields:
Image Keywords. Character limit: 100
Body description
Image
Image & Dark Text Overlay
Mandatory Fields:
Image Keywords. Character limit: 100
Image
Image & Light Text Overlay
Mandatory Fields:
Image Keywords. Character limit: 100
Image
Four Images & Text
Mandatory Fields:
Image Keywords. Character limit: 100
Image
Three Images & Text
Mandatory Fields:
Image Keywords. Character limit: 100
Module Headline text
Four Images/Text Quadrant
Mandatory Fields:
Image Keywords. Character limit: 100
Images
Headline and Body description fields
(See the slideshow above for more details)
2. Advanced Modules
Comparison Chart
Mandatory Fields:
Image Keywords. Character limit: 100
Images
Comparison Chart 2
Mandatory Fields:
Image Keywords. Character limit: 100
Images
(See the slideshow above for more details)
