Win Fashion eCommerce with Browntape

Going Omnichannel

The Indian fashion industry is at an inflection point today- on the verge of complete “omni-fication”. The mantra for fashion brands is either go omni-channel or fall behind competitors in an intensively competitive market.

Customised ERP Integration

Browntape’s middleware is geared for customised integration of ERP systems. This ensures thatthat eCommerce data flows back & forth smoothly.

Inventory Availability Across Channels

Gone are the days of locking inventory specifically for online sales or offline sales. Browntape’s eCommerce management software is designed to maintain a master inventory which can be sold anywhere. Endless aisles are the need of the hour.

Expertise in Fashion eCommerce

Browntape’s support team have a rich experience in implementing and supporting clients who are large fashion labels. We understand the nuances of the fashion industry- the seasons, the sales and the day-to-day operational challenges that come with selling across marketplaces. Our software too has evolved to accommodate these very challenges. You can be assured that we are fashion ready!

Data Integration Across Channels

Enterprise & eCommerce sellers use Browntape to manage multiple marketplaces, webstores, offline store and their ERP systems; all through one panel.

Infinite Variations

Fashion industry comes with the challenge variations in terms of style, size and colour. This translates to thousands of SKUs under a single brand. Browntape’s robust algorithm is designed for smart SKU management.

Browntape's Fashion Clients

eCommerce & Fashion

eCommerce has brought in a paradigm shift in the India fashion industry. We have come a long way from the times of “trial at home” to induce trust in online fashion shoppers.

Social commerce is playing a big role in fashion- influencers, video marketing, reselling etc have become a part of the fashion ecommerce ecosystem.

Brands also have their own webstore which work well for premium brands where customers prefer buying directly from the brand itself. Fashion labels by designers will fall under this category.

Fashion eCommerce is driven by vertical marketplaces like Myntra, Nykaa. However, top marketplaces like Amazon and Meesho sell fashion too at various price points.

Online fashion sellers should be aware that depending on their business model & goals, they can opt for D2C, B2B or B2C as their distribution model. Fulfilment models on marketplaces encompass most of this go-to-market strategies.

Indian Fashion Industry

The Indian fashion industry has come a long way in the last decade. The space has traversed from being predominately India-inspired and India-made to being adopting global fashion and global fashion brands.

Many global high-street brands have entered the Indian market. We now have brands like Mango, H&M, Zara being sold at malls. Indian brands too have caught on in terms fashion and cater to all price points. Manyawar, Fab India, AND, Roadster, Allen Solly, Dressberry, BIBA, MAX Fashion, Berrylush, FBB and Lee Cooper are some Indian successes.