Top 5 eCommerce Trends in 2022

eCommerce trends of 2022 by browntape

Top 5 eCommerce Trends in 2022 eCommerce trends in 2022 that are becoming the game changers for the industry. Just a decade back, shopping was a great outdoor experience. Stepping out to either buy groceries or clothing or going miles away to specific locations for shopping for a wedding. It was a soulful experience but […]

What are the Omnichannel Trends in 2021?

omnichannel trends in 2021

Omnichannel trends in 2021 are the outcome of the paradigm shift in eCommerce business structures since the pandemic hit the world. Just two years back, the word simply meant having multiple channels for selling your products. Industry leaders ensured that they either adopted online sales or offline sales; whichever was missing in the go-to-market strategy.  […]

What is the Importance of Packaging in eCommerce?

Importance of Packaging in eCommerce

Importance of packaging in eCommerce is often underestimated by online sellers. Up until now, packaging was just about wrapping the product, putting it in a box, pasting the labels and delivering it. But now, eCommerce sellers are looking beyond corrugated boxes and new regulations have brought in new packaging requirements.  In short, good packaging ensures […]

How to Reduce Shopping Cart Abandonment?

“How to reduce shopping cart abandonment”, is another common question we are asked by Browntape users. Shopping cart abandonment is a common issue faced by all eCommerce websites. It involves online shoppers adding items to a website’s shopping cart, but leaving before completing the transaction. It is the real-world equivalent of walking into the supermarket, […]

How to Automate eCommerce Order Processing with Scanners?

Automate Ecommerce Order Processing

Most online sellers today are unaware of the benefits of automation in their supply chain. While automating an entire supply chain comes at a cost, one can tweak parts of it such as choose to automate ecommerce order processing with scanners. Most of us have seen barcode scanners being used in offline retail outlets for […]

What Does Social Commerce Mean in India- 2021

social commmerce in India

Social Commerce- The Trending Topic in Digital Commerce The question that most ecommerce sellers are asking today is what is social commerce? Here are few facts about this type of commerce with respect to India: As per a Bain & Company report, the current estimated value of the sector in India between $1.5 billion to […]

Why Should Online Sellers Use Ecommerce Inventory Management Software?

Ecommerce Inventory Management Software

Here’s why online sellers should use eCommerce inventory management software. To start with, are you an eCommerce seller? Do you have your own website or do you sell on e-commerce marketplaces like Amazon or Flipkart? Chances are high that you are doing both and maybe even having an offline store. Any online seller wants to […]

Top Online Pharmacies & Wellness Marketplaces in India (2021)

Online Pharmacies in India

Online pharmacies and wellness marketplaces in India have been steadily evolving over the years. An online pharmacy is a website that sells health-related products & services. Up until recently, they were perceived as a niche e-commerce category. Many e-commerce sellers did not consider these as viable platforms for selling non-medical products. It made sense then, […]