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Important Update: Browntape is now part of the Ginesys One suite! For the latest updates, products, and solutions, please visit the Ginesys website. Learn More

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Important Update: Browntape is now part of the Ginesys One suite! For the latest updates, products, and solutions, please visit the Ginesys website. Learn More

5 Entrepreneurs You Can Draw Inspiration From

The decision to deviate from the well-beaten path and start one’s own enterprise is a tough one. It involves a lot of courage, patience and dedication to just start a business, let alone be successful at it. During tough times – and tough times there will be – it helps to know that there are […]

How to Manage Your Online Retail After the Sales Boom is Over

The sale season is upon us. Flipkart officially opened the doors for the festive season through its Big Billion Day Sale. Other online marketplaces are offering promotional discounts as well. We are all at the brink of the annual diwali price-cuts and bashes. We already posted this handy guide to manage your online retail business […]

Lessons Every Online Retailer Can Learn from the Father of Our Nation

We just celebrated Gandhi Jayanti yesterday and like every year it attempted to be a little more than the annual occasion for all politicians to declare their affiliation to the father of our nation, airing Richard Attenborough’s Gandhi on DD1 and making the same dry day jokes as last year. This time though, we are […]

6 Tips for Online Sellers to Make the Most from the Festive Season

The festive season is nearly upon us – with the ongoing Durga Puja celebrations and Dussera and Diwali just round the corner. Although for most people it would mean a well deserved holiday time, for all the online sellers out there this is the annual golden opportunity to spike up those sales. Just take a […]

Common Mistakes While Shipping and How to Avoid Them

Shipping your product to the customer is an oft neglected aspect in the life of an online business owner, sometimes to drastic consequences. Shipping is not just a way to get the goods at the customers doorstep, but it is much more than that. It represents your professionalism and work ethic as an online seller, […]

Making the Most of Your Independent Website

Online selling newbies always have to deal with an important question – marketplace or dedicated website? Creating and managing a website to sell your products online, while competing with giants like Amazon and Flipkart can be a daunting task, because of which novice sellers are advised to start slow, and stick with the online marketplace […]

Things You Need to Take Care of During the Pre-Order Stage

Being a successful e-commerce business can be very rewarding, but it also requires a lot of careful planning and effort to make it that way. Previously, we have discussed how an online business operation can be divided into three parts – the pre-order stage, the ordering stage and the post-order stage. We have already discussed […]

How to Decide If You Need a Dedicated E-Commerce Site

After spending a bit of time on online marketplaces and getting acclimatized to the working environment on the web, many sellers start wondering whether now is the time to break off and fly solo by investing in a dedicated website. This has many reasons – the lack of creativity and customizability in terms of online […]

Why is Multi-Channel the Way to Go?

It is the traditional retailer’s worst nightmare to see a customer peruse an item in their store and then flip out a smartphone to order it online. Online sales are multiplying day by day because they offer customers much more than a traditional outfit can. Studies have consistently shown the power of consolidating various channels […]

How to Manage Product Returns

Product returns are an inevitable part of the online sales. For both the customer and the seller, they are somewhat of a nuisance – no customer wants to go through the hassle of returning a product they have bought, and no seller would be too keen on receiving an item they have dispatched. But, we […]

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