Amazon API Integration
Table of Contents
Data Flow via Amazon API to
1) Browntape eCommerce Management Software
2) Your ERP via Browntape
Browntape Enterprise bring to you customized Amazon API Integration with your ERP System. SAP B1, Microsoft Dynamics 365, Salesforce, IBM, Ginesys, Oracle - You Name it, We Integrate It.
About Amazon India
- Amazon is one of the world’s largest online retailer, big marketplace and a prominent cloud services provider. Amazon India is the largest marketplace in the country today. Registered sellers can also use Amazon Global to ship their products across the globe. Amazon’s seller panel is known as Amazon Seller Central.
Amazon India has the following eCommerce related offerings for the Indian market:
- Amazon India and Amazon Global; Key Marketplaces
- Amazon Prime: Everything unlimited including free shipping.
- Amazon Pay: Digital wallet to ease transactions
- Amazon Business: B2B Marketplace
- Amazon Fresh: Groceries at your doorstep- same day delivery.
- Amazon Easy: Assisted online shopping for customers via walk-in stores
- Local Shops: Getting offline stores online & scaling rapidly to help local shopkeepers supplement footfalls.
For more information, please visit: https://www.aboutamazon.in/what-we-do/amazon-india
Amazon India Fulfilment Models- Flowchart
A seller on Amazon India can choose between different fulfilment models.
These depend on 1) Seller Fees 2) Seller’s Operations 3) Seller’s Infrastructure 4) Size of Business 5) Amazon benefits such as the Prime badge etc.
In India, the following are the key fulfilment models by Amazon:
1) Self Ship
2) Easy Ship
4) Seller Flex
6) Smart Connect/EDI
7) Cocoblue & Other (Earlier Cloudtail) for bulk purchase by Amazon
Categories on Amazon India
|Product category||Conditions allowed|
|Amazon Device Accessories||New, Certified refurbished, and Used|
|Automotive & Powersports||New, Certified refurbished, Used, and Collectible|
|Baby Products (excluding apparel)||New|
|Books||New, Used, and Collectible|
|Camera & Photo||New, Certified refurbished, and Used|
|Cell Phones & Accessories||New, Used, Certified refurbished; Unlocked|
|Collectible Coins||Collectible-Like New|
|Consumer Electronics||New, Certified refurbished, and Used|
|Entertainment Collectibles||Collectible-Like New|
|Fine Art||New (includes Primary and Secondary Sale artworks)|
|Grocery & Gourmet Foods||New|
|Health & Personal Care||New|
|Home & Garden||New, Certified refurbished, Used, and Collectible|
|Industrial & Scientific||New, Certified refurbished, and Used|
|Kindle Accessories and Amazon Fire TV Accessories||New, Certified refurbished, and Used|
|Major Appliances||New, Used, and Certified refurbished|
|Music and DVD||New, Used, and Collectible|
|Musical Instruments||New, Certified refurbished, Used, and Collectible|
|Office Products||New, Certified refurbished, Used, and Collectible|
|Outdoors||New, Certified refurbished, and Used|
|Personal Computers||New, Certified refurbished, and Used|
|Pet Supplies||New, Certified refurbished, and Used|
|Software||New and Used|
|Sports||New, Certified refurbished, and Used|
|Sports Collectibles||Collectible-like new|
|Tools & Home Improvement||New, Certified refurbished, and Used|
|Toys & Games||New and Collectible|
|Video, DVD & Blu-ray||New, Used, and Collectible|
|Video Games||New, Used, and Collectible|
How to Register as a Seller on Amazon India?
Complete these simple steps to start selling on Amazon:
- Create a Seller Account on your browser: sell.amazon.in
- Click on Start selling button.
- You will be redirected to seller central Login page, create your Amazon Account.
- For Registration Process, you will need to fill in basic information like
- Mobile Number
- Email ID
- *Remember: Not to provide the same number in which your buyer account is registered.
- Verify your Mobile Number by entering the OTP.
- If incase you have not added your email ID, it will ask you to add the email ID again.
- You will need to add your Company/Business Name and accept the seller agreement.
- Phone verification needs to be done by entering your mobile number and entering OTP number.
- Next section, you will need to add basic seller information i.e tell us about your business, address, landmark and so on.
- You will need to add your whatsapp number to get important messages or information from Amazon.
- Also, you will need to select your preferred shipping method from the list.
- When you submit the seller details, it will take Amazon some time to verify your details.
- Amazon India will also ask you to enable 2 step verification process, which adds more security to your seller account.
- Next, you need to enter your Tax Details like GST, PAN number etc.
- *Note: If you already have a seller account with the same GST number, then you will need to create a new GST number for the new seller account, in order to prevent duplication.
- You need to list your product details that you want to sell. Add as many products in this step.
- Add the shipping details and selling price
- Enter your bank account details.
- Enter the tax details.
- Add the product tax code
- Last you need to add a Digital Signature.
- After adding all the details, click on Launch your Business.
Amazon Seller Fees
Amazon Selling Fees are Calculated Basis the Following:
- Seller’s product category
- Seller’s product sub-category
- Selling price of product
- Fulfilment mode opted for by the seller (Easy Ship, Self-Ship, Amazon FBA, Amazon Seller Flex etc.)
- Source location and destination location of order. This is split into local, zonal, and national)
- Dimension and weight of the product (Volumetric weight-based calculation)
- Duration of storage when storing at an Amazon warehouse. This could be short term or long term.
- Type of Shipping according to payment method. i.e. Pre-paid or COD
- Type of Return i.e. Customer or courier (RTO), replacement etc
|Referral Fees||Closing Fees||Refund Commission Fees||High Volume Listing Fees|
Amazon referral fee is charged basis the product category. While charged for, when you sell a product, it is the price for being show-cased on Amazon India which is the “referrer”.
Referral fees start at 2% for categories like books (priced below Rs. 250) and can go up to 24% for fashion jewellery costing more than Rs. 1000. The highest is for warranty services which is 30%.
|Closing Fees is a fixed fee based on price that is paid by your buyer. It depends on your product price range and the fulfilment mode you are using.||Refund commission is applicable once an order has been returned to the seller and the issues a refund to the customer.|
For the latest Amazon India Selling Fees , please visit here: https://sellercentral.amazon.in/help/hub/reference/G200336920?locale=en-IN
|Weight Handling Fees|
Sellers are charged basis 3 variables:
Size Band i.e. Standard and Heavy/Bulky
Region: Local, Regional, National
Type of Shipping: Basic, Standard, Advanced, Premium
For more details, see here: https://sellercentral.amazon.in/help/hub/reference/G201382050
Local rate is applied when the pickup and delivery happens in the same city i.e. intra-city pickup and delivery. Regional rates apply when the shipment moves through the same region. The zone consists of four regions. Amazon applies a national rate when the shipment moves across different regions.
Sellers are charged basis 3 variables:
Size Band i.e. Standard and Heavy/Bulky
Region: Local, Regional, National
Type of Shipping: Basic, Standard, Advanced, Premium
For more details, see here: https://sellercentral.amazon.in/help/hub/reference/G200651740
|Pick & Pack Fee||Not Applicable|
This is a factor of price band and regions. Standard weighted products across all regions are charged Rs. 12. Bulky/heavy products across all regions are charged Rs. 26.
FBA Prep Service is charged for properly packing & prepping your product. This is charged per item and is different from the standard pick & pack fees.
FBA Label prep fees are applied when Amazon applies a specific label to your inventory once they arrive at the Amazon Warehouse.
|Storage Fees||Not Applicable|
Monthly Fees- Charged for storing products at an Amazon Fulfilment Centre. The cost per cubic metre per month is Rs. 1165. The cost per cubic foot per month is Rs. 33. It is charged basis your average inventory per month.
Long Term Storage Fees- Applicable over and above the monthly fees.
Removal Order Fees & Disposal Fees- You can have your inventory removed from an Amazon Fulfilment Centre. This can be returned to you or you can be charged a disposal fee to dispose the goods.
|Cancellation Charge||High Volume Listing Fees|
Buyer requested cancellations are exempt from cancellation charges. In case of cancellation of seller fulfilled orders, you will be charged the following:
-100% of referral fee if cancelled on or before ESD
-150% of referral fee if cancelled after ESD
Its a monthly fee also known as HVLF.
These are charged on products which are beyond the 2 million ASINs stated on Amazon and those listings that are non-media in nature. For more details see here.
How to Calculate Profitability on Amazon India?
Amazon Kitna Milega Calculator- New sellers or aspiring sellers on Amazon India can get an idea of their profitability by using this handy tool.
It will give you a near to real idea of your profitibalitly.
Amazon API and Browntape
At Browntape, we have eCommerce in our DNA. Well versed with eCommerce technology, we know every single marketplace API. This of course includes Amazon API.
Pre-Integrated for eCommerce Sellers & Brands
Browntape is pre-integrated with Amazon India & Amazon Global. You can manage your marketplace along with multiple others via your Browntape panel. Perfect for any eCommerce seller or brand
Explore Browntape Software here.
Customized Integration for Omnichannel Enterprises
Large enterprises have pre-existing ERP systems geared for offline sale. That’s were Browntape steps in to smoothly execute Amazon API Integration with your ERP system is pre-integrated with Amazon India & Amazon Global. You can manage your marketplace along with multiple others via your Browntape panel.
Explore Browntape Enterprise here.
Amazon Fulfilment Models- Comparison
Confused about which model to choose for your ecommerce business? There are various differences in the fulfilment models by Amazon India. Scroll the table to your right for a deep-dive.
Side note, Amazon API allows for smooth integration between your Amazon Seller Panel and eCommerce management software such as Browntape.
|FBA||FBM||Seller Fulfillment||Easy Ship||EDI/Smart Connect|
Stocks or Inventory is managed by the Amazon warehouses
Amazon is responsible for picking, packing, delivering, providing customer service and managing returns.
All these are fulfilled from the same locations.
|Seller handles inventory storage, packing & shipping products are being caged in the seller’s warehouses. The seller is responsible for any late, missing, or damaged product deliveries and are fulfilled from the sellers locations.||Stocks/units are being caged in the seller’s own warehouses and are fulfilled from the sellers locations. Once the orders are received, the products are to be packed in Amazon-branded packaging material. The seller flex program can be chosen for heavy products that incur additional storage costs in the FBA warehouse.||A delivery service for the Amazon Indian sellers. The order are collected by the Amazon Logistic Delivery and delivered to the customers. Customers are also allowed to track the shipping and the estimated delivery dates. Also made simple payment method called Pay on Delivery ( Cash On Delivery).||Stocks/units are stored in sellers warehouse where stock can be used for fulfilled other Master Production Schedule (MPS) orders as well.|
You can visit the My Services page by navigating to Settings > Account Info > My Service and then register for Fulfilment by Amazon (FBA).
Need to select the country.
1 – Select the states and the fulfilment centre.
2 – Enter the following tax details:
PAN (Permanent Account Number)
Legal Name and Business Address
GST Certificate (required if selling in taxable categories only)
3 – Register fulfilment centre as an Additional Place of Business
Apply online to register Amazon fulfilment centre as an additional place of business (APoB).
You can also take help from a Chartered Accountant (CA) or a tax consultant.
4 – Fill up self-declaration form (for tax exempt categories).
Fill up self-declaration form (for tax exempt categories).
APoB acknowledgement (taxable categories) / Self declaration (tax-exempt categories).
Upload image signature by scanning a copy of your signature on a white paper.
Specify applicable Product Tax Code (PTC) and Harmonised System of Nomenclature (HSN) code if applicable for your listings.
You Sell Your Product, Amazon does the Shipping
You can store your items in Amazon fulfillment centers, and we will deal with picking, packing, transporting, and overseeing returns.
Get & Grow Your Business with Amazon Prime Tag
With FBA, you will get the Prime identification for your items which expands the visibility, discoverability, and guarantees your clients of quicker conveyance.
Win the Buy Box to Make Your Sales Easier!
As FBA items convey Amazon’s guarantee of quicker and effective conveyance, you have higher possibilities winning the Buy Box on Amazon Frontpage
Scheduling your order pickup as per your convenient time of the day
Delivery associates collects your orders
Check the status of your order thorugh mobile tracking online
Pincodes accepted for remote areas
Cash accepted on delivery
|How it works?|
Step 1: Choose the Amazon fulfilment centres in which you want to store your products
Step 2: Share your Business Details
Step 3: Add Amazon fulfilment centres which were selected earlier, in your GST certificate
Step 4: Send your products to your chosen Amazon fulfilment centre
Step 1: List your Products or Items on Amazon Seller Platform
Step 2: Warehouse products in your own Amazon fulfillment center
Step 3: Ship the orders out in time
Step 1: Register as a vendor or eCommerce seller and list your products
Step 2: Store your products in your warehouse and provide your address to the delivery associates
Step 3: Get orders for your items
Step 4: Amazon does the delivery to the customers
|Warehousing Partner||Stores all the inventory in Amazon Fulfilment locations||Stores all the inventory in Amazon Fulfilment locations||Stores all the inventory in Sellers locations, where seller has to keep dedicated inventory for seller flex.||Stores all the inventory in Sellers locations|
Generating picklists or packlists
Order are fulfilled by trained professional at Amazon Warehouse
Amazon allows seller to process the orders, where courier details are fetched from Amazon along with shipping label and invoice.
Packages are packed and handed over to Amazon courier for shipping
Seller is pined with the Prime badge & products become eligible for unlimited free 1-day & 2-day delivery options.
Seller need not worry about warehouse space, since inventory is stored at Amazon’s fulfillment centers.
Less manpower, since Amazon handles most operations.
Better delivery timelines
Seller has better control over inventory and the overall order fulfillment process.
Lesser fee since most functions are performed by the seller.
Lower storage cost.
More control over packaging
Increased Sales – All products earn the prime badge. Customers will be able to see accurate delivery times and will pay for prime one-day or two-day shipping.
Better control over inventory – No need to store inventory at Amazon warehouse to earn the prime badge.
No monthly Storage Fees: Since the inventory is stored at his own warehouse, the seller saves a lot on the storage fee.
No warehouse storage limits: Amazon warehouses have storage limits assigned for every seller. This inhibits sales during holiday seasons.
No removal, pick & warehouse shipping fee.
“- No Shipping Charges & No Courier Negotiation
– Shipping Picked up from your Warehouse Location
– Customise Packaging as per customer requirements
– Shipping across India & Worldwide”
Amazon handles most of the fulfillment process, the seller has to pay a fee.
Moreover, this program is not ideal for low-cost items.
Amazon has a
set of requirements & guidelines for products coming into the warehouse for FBA.
The seller has lesser control over the inventory.
Increased responsibility – Responsibility of managing inventory, packaging & shipping may be overwhelming for some sellers.
Overhead costs – Even though FBM sellers won’t pay fulfillment and storage fees, they have to bear overhead expenses, including their own storage, fulfillment, and shipment costs.
Missing out on Amazon Prime members – Over 50% of Amazon shoppers are Prime, and 1-day/2-day free shipping with Prime is often a purchase criterion. Without being a Prime seller, many of the potential customers are missed out who may have purchased the product if it were Prime. Besides, enrolling for Seller-Fulfilled Prime is a sizable task.
Increased manpower – Functions such as filing claims, checking returns, in-bounding inventory & removing inventory from flex require additional manpower.
Additional IT cost – The seller needs to have label printers, UPS inverter, etc. This leads to additional expenses.
Technology fees – Seller Flex program requires the seller to pay ‘Technology fees’ at Rs. 10/order.
Handling cost rising due to different rates of shipping charges
– There is no fixed courier service for your daily product shipping in all the location wise
– Tireness of managing inventory on your own
– Once, product delivered, Amazon will send your amount after 1 week by deducting taxes which will affect your flow of managing
– Payment options are very limited
– Insuarance does not cover your loss of lost shipping
Orders – Order is synchronized and fetches all the orders i.e. Upcoming, New, RT, Shipped, Delivered, Returned etc.
Inventory – Restricted warehouse, so Inventory push not available since the inventory is managed physically
Inventory levels can only be watched over, as browntape fetches the stock status for these warehouse
Entire product listings can be fetched in Browntape.
Price – Browntape allows to synchronize selling price on Amazon within a limit set of 50%
Warehouse – Supports multiple warehouses