Amazon API Integration

Table of Contents

Data Flow via Amazon API to
1) Browntape eCommerce Management Software
2) Your ERP via Browntape

Amazon API Integration Browntape eCommerce

Browntape Enterprise bring to you customized Amazon API Integration with your ERP System. SAP B1, Microsoft Dynamics 365, Salesforce, IBM, Ginesys, Oracle - You Name it, We Integrate It.

About Amazon India

Amazon India Office Browntape
  • Amazon is one of the world’s largest online retailer, big marketplace and a prominent cloud services provider. Amazon India is the largest marketplace in the country today. Registered sellers can also use Amazon Global to ship their products across the globe. Amazon’s seller panel is known as Amazon Seller Central. 

Amazon India has the following eCommerce related offerings for the Indian market:

  • Amazon India and Amazon Global; Key Marketplaces
  • Amazon Prime: Everything unlimited including free shipping.
  • Amazon Pay: Digital wallet to ease transactions
  • Amazon Business: B2B Marketplace
  • Amazon Fresh: Groceries at your doorstep- same day delivery.
  • Amazon Easy: Assisted online shopping for customers via walk-in stores
  • Local Shops: Getting offline stores online & scaling rapidly to help local shopkeepers supplement footfalls.

For more information, please visit:


Amazon India Fulfilment Models- Flowchart

Amazon Fulfillment Models Flow Chart

A seller on Amazon India can choose between different fulfilment models. 

These depend on 1) Seller Fees 2) Seller’s Operations 3) Seller’s Infrastructure 4) Size of Business 5) Amazon benefits such as the Prime badge etc. 

In India, the following are the key fulfilment models by Amazon: 

1) Self Ship

2) Easy Ship

3) FBA

4) Seller Flex

6) Smart Connect/EDI

7) Cocoblue & Other (Earlier Cloudtail) for bulk purchase by Amazon

Categories on Amazon India

Amazon Categories
Product category Conditions allowed
Amazon Device Accessories New, Certified refurbished, and Used
Amazon Kindle Used
Automotive & Powersports New, Certified refurbished, Used, and Collectible
Baby Products (excluding apparel) New
Beauty New
Books New, Used, and Collectible
Camera & Photo New, Certified refurbished, and Used
Cell Phones & Accessories New, Used, Certified refurbished; Unlocked
Collectible Coins Collectible-Like New
Consumer Electronics New, Certified refurbished, and Used
Entertainment Collectibles Collectible-Like New
Fine Art New (includes Primary and Secondary Sale artworks)
Grocery & Gourmet Foods New
Health & Personal Care New
Home & Garden New, Certified refurbished, Used, and Collectible
Independent Design New
Industrial & Scientific New, Certified refurbished, and Used
Kindle Accessories and Amazon Fire TV Accessories New, Certified refurbished, and Used
Major Appliances New, Used, and Certified refurbished
Music and DVD New, Used, and Collectible
Musical Instruments New, Certified refurbished, Used, and Collectible
Office Products New, Certified refurbished, Used, and Collectible
Outdoors New, Certified refurbished, and Used
Personal Computers New, Certified refurbished, and Used
Pet Supplies New, Certified refurbished, and Used
Software New and Used
Sports New, Certified refurbished, and Used
Sports Collectibles Collectible-like new
Tools & Home Improvement New, Certified refurbished, and Used
Toys & Games New and Collectible
Video, DVD & Blu-ray New, Used, and Collectible
Video Games New, Used, and Collectible
Watches New

How to Register as a Seller on Amazon India?

Amazon seller registration

Complete these simple steps to start selling on Amazon:

  • Create a Seller Account on your browser:
  • Click on Start selling button.
  • You will be redirected to seller central Login page, create your Amazon Account.
  • For Registration Process, you will need to fill in basic information like
    • Name
    • Mobile Number
    • Email ID
    • Password
    • *Remember: Not to provide the same number in which your buyer account is registered.
  • Verify your Mobile Number by entering the OTP.
  • If incase you have not added your email ID, it will ask you to add the email ID again.
  • You will need to add your Company/Business Name and accept the seller agreement.
  • Phone verification needs to be done by entering your mobile number and entering OTP number.
  • Next section, you will need to add basic seller information i.e tell us about your business, address, landmark and so on.
  • You will need to add your whatsapp number to get important messages or information from Amazon.
  • Also, you will need to select your preferred shipping method from the list.
  •  When you submit the seller details, it will take Amazon some time to verify your details.
  •  Amazon India will also ask you to enable 2 step verification process, which adds more security to your seller account.
  • Next, you need to enter your Tax Details like GST, PAN number etc.
  • *Note: If you already have a seller account with the same GST number, then you will need to create a new GST number for the new seller account, in order to prevent duplication.
  • You need to list your product details that you want to sell. Add as many products in this step.
  • Add the shipping details and selling price
  • Enter your bank account details.
  • Enter the tax details.
  • Add the product tax code
  • Last you need to add a Digital Signature.
  • After adding all the details, click on Launch your Business.

Amazon Seller Fees

Amazon Seller Fees Calculator

Amazon Selling Fees are Calculated Basis the Following: 

  • Seller’s product category
  • Seller’s product sub-category
  • Selling price of product
  • Fulfilment mode opted for by the seller (Easy Ship, Self-Ship, Amazon FBA, Amazon Seller Flex etc.)
  • Source location  and destination location of order. This is split into local, zonal, and national)
  • Dimension and weight of the product (Volumetric weight-based calculation)
  • Duration of storage when storing at an Amazon warehouse. This could be short term or long term.
  • Type of Shipping according to payment method. i.e. Pre-paid or COD
  • Type of Return i.e. Customer or courier (RTO), replacement etc


Referral FeesClosing FeesRefund Commission FeesHigh Volume Listing Fees

Amazon referral fee is charged basis the product category. While charged for, when you sell a product, it is the price for being show-cased on Amazon India which is the “referrer”.

Referral fees start at 2% for categories like books (priced below Rs. 250) and can go up to 24% for fashion jewellery costing more than Rs. 1000. The highest is for warranty services which is 30%.

Closing Fees is a fixed fee based on price that is paid by your buyer. It depends on your product price range and the fulfilment mode you are using.Refund commission is applicable once an order has been returned to the seller and the issues a refund to the customer. 

For the latest Amazon India Selling Fees , please visit here: 



Weight Handling Fees

Sellers are charged basis 3 variables:

Size Band i.e. Standard and Heavy/Bulky

Region: Local, Regional, National

Type of Shipping: Basic, Standard, Advanced, Premium

For more details, see here:

Local rate is applied when the pickup and delivery happens in the same city i.e. intra-city pickup and delivery. Regional rates apply when the shipment moves through the same region. The zone consists of four regions. Amazon applies a national rate when the shipment moves across different regions.

Sellers are charged basis 3 variables:

Size Band i.e. Standard and Heavy/Bulky

Region: Local, Regional, National

Type of Shipping: Basic, Standard, Advanced, Premium

For more details, see here:

Pick & Pack FeeNot Applicable

This is a factor of price band and regions. Standard weighted products across all regions are charged Rs. 12. Bulky/heavy products across all regions are charged Rs. 26.

FBA Prep Service is charged for properly packing & prepping your product. This is charged per item and is different from the standard pick & pack fees.

FBA Label prep fees are applied when Amazon applies a specific label to your inventory once they arrive at the Amazon Warehouse.

Storage FeesNot Applicable

Monthly Fees- Charged for storing products at an Amazon Fulfilment Centre. The cost per cubic metre per month is Rs. 1165. The cost per cubic foot per month is Rs. 33. It is charged basis your average inventory per month.

Long Term Storage Fees- Applicable over and above the monthly fees.

Removal Order Fees & Disposal Fees- You can have your inventory removed from an Amazon Fulfilment Centre. This can be returned to you or you can be charged a disposal fee to dispose the goods.



Cancellation ChargeHigh Volume Listing Fees 

Buyer requested cancellations are exempt from cancellation charges. In case of cancellation of seller fulfilled orders, you will be charged the following:

-100% of referral fee if cancelled on or before ESD

-150% of referral fee if cancelled after ESD

Its a monthly fee also known as HVLF.

These are charged on products which are beyond the 2 million ASINs stated on Amazon and those listings that are non-media in nature. For more details see here.


How to Calculate Profitability on Amazon India?

Amazon Kitna Milega Calculator

Amazon Kitna Milega Calculator- New sellers or aspiring sellers on Amazon India can get an idea of their profitability by using this handy tool.

It will give you a near to real idea of your profitibalitly.

Amazon API and Browntape

At Browntape, we have eCommerce in our DNA. Well versed with eCommerce technology, we know every single marketplace API. This of course includes Amazon API. 

Pre-Integrated for eCommerce Sellers & Brands

Amazon Integration with Browntape_Marketplace

Browntape is pre-integrated with Amazon India & Amazon Global. You can manage your marketplace along with multiple others via your Browntape panel. Perfect for any eCommerce seller or brand


Explore Browntape Software here. 


Customized Integration for Omnichannel Enterprises 

Amazon API Integration for Enterprise ERP

Large enterprises have pre-existing ERP systems geared for offline sale. That’s were Browntape steps in to smoothly execute Amazon API Integration with your ERP system is pre-integrated with Amazon India & Amazon Global. You can manage your marketplace along with multiple others via your Browntape panel. 

Explore Browntape Enterprise here


Amazon Fulfilment Models- Comparison

Amazon Fulfilment Model Table

Confused about which model to choose for your ecommerce business? There are various differences in the fulfilment models by Amazon India. Scroll the table to your right for a deep-dive. 

Side note, Amazon API allows for smooth integration between your Amazon Seller Panel and eCommerce management software such as Browntape. 


 FBAFBMSeller FulfillmentEasy ShipEDI/Smart Connect

Stocks or Inventory is managed by the Amazon warehouses

Amazon is responsible for picking, packing, delivering, providing customer service and managing returns. 

All these are fulfilled from the same locations.

Seller handles inventory storage, packing & shipping products are being caged in the seller’s warehouses. The seller is responsible for any late, missing, or damaged product deliveries and are fulfilled from the sellers locations.Stocks/units are being caged in the seller’s own warehouses and are fulfilled from the sellers locations. Once the orders are received, the products are to be packed in Amazon-branded packaging material. The seller flex program can be chosen for heavy products that incur additional storage costs in the FBA warehouse.A delivery service for the Amazon Indian sellers. The order are collected by the Amazon Logistic Delivery and delivered to the customers. Customers are also allowed to track the shipping and the estimated delivery dates. Also made simple payment method called Pay on Delivery ( Cash On Delivery).Stocks/units are stored in sellers warehouse where stock can be used for fulfilled other Master Production Schedule (MPS) orders as well.
Set Up 

You can visit the My Services page by navigating to Settings > Account Info > My Service and then register for Fulfilment by Amazon (FBA).

Need to select the country.

1 – Select the states and the fulfilment centre.

2 – Enter the following tax details:

PAN (Permanent Account Number)

Legal Name and Business Address

GST Certificate (required if selling in taxable categories only)

3 – Register fulfilment centre as an Additional Place of Business 


Apply online to register Amazon fulfilment centre as an additional place of business (APoB).

You can also take help from a Chartered Accountant (CA) or a tax consultant.

4 – Fill up self-declaration form (for tax exempt categories).

Fill up self-declaration form (for tax exempt categories).

APoB acknowledgement (taxable categories) / Self declaration (tax-exempt categories).

Upload image signature by scanning a copy of your signature on a white paper.

Specify applicable Product Tax Code (PTC) and Harmonised System of Nomenclature (HSN) code if applicable for your listings.


You Sell Your Product, Amazon does the Shipping

You can store your items in Amazon fulfillment centers, and we will deal with picking, packing, transporting, and overseeing returns.

Get & Grow Your Business with Amazon Prime Tag

With FBA, you will get the Prime identification for your items which expands the visibility, discoverability, and guarantees your clients of quicker conveyance.

Win the Buy Box to Make Your Sales Easier!

As FBA items convey Amazon’s guarantee of quicker and effective conveyance, you have higher possibilities winning the Buy Box on Amazon Frontpage


Scheduling your order pickup as per your convenient time of the day

Delivery associates collects your orders

Check the status of your order thorugh mobile tracking online

Pincodes accepted for remote areas

Cash accepted on delivery

How it works?

Step 1: Choose the Amazon fulfilment centres in which you want to store your products

Step 2: Share your Business Details

Step 3: Add Amazon fulfilment centres which were selected earlier, in your GST certificate

Step 4: Send your products to your chosen Amazon fulfilment centre

Step 1: List your Products or Items on Amazon Seller Platform

Step 2: Warehouse products in your own Amazon fulfillment center

Step 3: Ship the orders out in time


Step 1: Register as a vendor or eCommerce seller and list your products

Step 2: Store your products in your warehouse and provide your address to the delivery associates

Step 3: Get orders for your items

Step 4: Amazon does the delivery to the customers

Warehousing PartnerStores all the inventory in Amazon Fulfilment locationsStores all the inventory in Amazon Fulfilment locationsStores all the inventory in Sellers locations, where seller has to keep dedicated inventory for seller flex.Stores all the inventory in Sellers locations 
Order fulfillment

Generating picklists or packlists 

Order are fulfilled by trained professional at Amazon Warehouse


Amazon allows seller to process the orders, where courier details are fetched from Amazon along with shipping label and invoice.

Packages are packed and handed over to Amazon courier for shipping


Seller is pined with the Prime badge & products become eligible for unlimited free 1-day & 2-day delivery options.

Seller need not worry about warehouse space, since inventory is stored at Amazon’s fulfillment centers.

Less manpower, since Amazon handles most operations.

Better delivery timelines

Seller has better control over inventory and the overall order fulfillment process.

Lesser fee since most functions are performed by the seller.

Lower storage cost.

More control over packaging

Increased Sales – All products earn the prime badge. Customers will be able to see accurate delivery times and will pay for prime one-day or two-day shipping.

Better control over inventory – No need to store inventory at Amazon warehouse to earn the prime badge.

No monthly Storage Fees: Since the inventory is stored at his own warehouse, the seller saves a lot on the storage fee.

No warehouse storage limits: Amazon warehouses have storage limits assigned for every seller. This inhibits sales during holiday seasons.

No removal, pick & warehouse shipping fee.

“- No Shipping Charges & No Courier Negotiation

– Shipping Picked up from your Warehouse Location

– Customise Packaging as per customer requirements

– Shipping across India & Worldwide”


Amazon handles most of the fulfillment process, the seller has to pay a fee. 

Moreover, this program is not ideal for low-cost items.

Amazon has a 

set of requirements & guidelines for products coming into the warehouse for FBA. 

The seller has lesser control over the inventory.

Increased responsibility – Responsibility of managing inventory, packaging & shipping may be overwhelming for some sellers.

Overhead costs – Even though FBM sellers won’t pay fulfillment and storage fees, they have to bear overhead expenses, including their own storage, fulfillment, and shipment costs.

Missing out on Amazon Prime members – Over 50% of Amazon shoppers are Prime, and 1-day/2-day free shipping with Prime is often a purchase criterion. Without being a Prime seller, many of the potential customers are missed out who may have purchased the product if it were Prime. Besides, enrolling for Seller-Fulfilled Prime is a sizable task.

Increased manpower – Functions such as filing claims, checking returns, in-bounding inventory & removing inventory from flex require additional manpower.

Additional IT cost – The seller needs to have label printers, UPS inverter, etc. This leads to additional expenses.

Technology fees – Seller Flex program requires the seller to pay ‘Technology fees’ at Rs. 10/order.

Handling cost rising due to different rates of shipping charges

– There is no fixed courier service for your daily product shipping in all the location wise

– Tireness of managing inventory on your own

– Once, product delivered, Amazon will send your amount after 1 week by deducting taxes which will affect your flow of managing

– Payment options are very limited

– Insuarance does not cover your loss of lost shipping

Browntape Facilitates

Orders – Order is synchronized and fetches all the orders i.e. Upcoming, New, RT, Shipped, Delivered, Returned etc.

Inventory – Restricted warehouse, so Inventory push not available since the inventory is managed physically 

Inventory levels can only be watched over, as browntape fetches the stock status for these warehouse

Entire product listings can be fetched in Browntape.

Price – Browntape allows to synchronize selling price on Amazon within a limit set of 50%

Warehouse – Supports multiple warehouses