Top Online Marketplaces in India 2022
Are you looking for the top online marketplaces in India to market your products? A comprehensive list of online marketplaces in India for small and medium sized ecommerce sellers is here for you to read.
It goes without saying that beginning an eCommerce business is a difficult task for small businesses. The easiest way to get online is selling on top online marketplaces rather than starting your own online store.
It should be noted that in order to sell a product on Indian online marketplaces, a seller must submit certain documents. GSTIN/TIN, PAN Card, as well as bank account proof such as a cancelled check are the most common ones required by marketplaces.
Why Sell Online on Marketplaces?
Despite its demographic size, India is has relatively small ecommerce market. However this translates into high potential for sellers. In terms of population and economic development, India, is very well positioned to become the next China. Online markets have been booming.
Since the eCommerce marketplaces in India are becoming more popular, these channels are constantly coming up with new ways to keep customers happy. As a result, most marketplaces will go to great lengths to make selling and business growth as simple an accomplishment as possible.
Getting to our main topic, here are the top online marketplaces in 2022.
Amazon India
- Started on: June 2013
- Headquarters: Hyderabad
- Categories: Apparels, electronics, shoes, jellwery, beauty and 34 other product categories.
Amazon is the real game-changer in the online marketplace globally. For Indian consumers, Amazon is synonymous with online shopping, just like mineral water is to Bisleri. Trusted by over 70% of online shoppers, Amazon is estimated to have 322.54 million monthly visitors.
It is a go-to marketplace for many shoppers: an estimated 44% of Amazon shoppers say they always check prices on Amazon before purchasing on another site.
The global brand comes with the most significant benefits: having access to the marketplace giant’s multi-million buyer base. Along with selling a wide variety of products like electronics, appliances, groceries, fashion, etc. Amazon also offers its brand of products, Amazon prime digital services, and top-selling devices like Alexa and Echo.
Flipkart
- Started on: October 2007
- Headquarters: Bengaluru
- Categories: Fashion, home essentials, electronics, and other 70 odd categories
Flipkart is India’s first and perhaps most successful eCommerce success story. It is today part of the Walmart Group. Flipkart’s estimated monthly visitor volume stands at 242.62 million. It has over 1,00,000 registered sellers on its multi-vendor online shopping website.
With over 80 million products across 80+ categories, the eCom giant sells a variety of electronics, fashion, appliances, furniture, books, and other stuff. Surprisingly, over 8,000 new sellers onboarded during the lockdown in 2020, and 70% were from smaller towns.
Meesho
- Started on: August 2015
- Headquarters: Bengaluru
- Categories: Apparel, Kitchen, Home deco, personal care, and more
The brand hit off with social consumers as the largest social selling brand. It has gained tremendous popularity in the Indian market for its competitive pricing. It is one free online marketplace in India where one can start a business with zero investment. Meesho enables you to reach huge customers through Facebook, WhatsApp, and Instagram.
Meesho sells a broad category of products like clothing for women, men, and kids; kitchen and home appliances; furnishing products, cosmetics, skincare, and jewellery.
Myntra
- Started on: 2007
- Headquarters: Bengaluru
- Categories: Fashion Clothing, Beauty products, shoes and more.
Myntra is one of the most sought-after online marketplaces in India for fashion, lifestyle, and home-related products. In 2014, Flipkart acquired the brand and made it the top fashion destination for online shoppers in metros and tier 2 and tier 3 cities. It has over 40 million active customers. This free online marketplace facilitates the brands to set the right Indian marketing strategy in terms of pricing, product, and customer experience. The estimated number of Myntra’s monthly visitors is 48.03 million.
Through its sellers and distributors, Myntra stocks a range of products like menswear, womenswear, ethnic wear, kids wear, local and global brands in makeup and fashion, home decor etc.
AJIO
- Started on: 2016
- Headquarters: Bengaluru
- Categories: Home and kitchen, clothes for everyone, and others
AJIO is another fashion, home, and lifestyle online marketplace under the flagship of Reliance Retail’s digital/eCommerce initiative. It exclusively deals in high- fashion labels from India and the Global market. In addition, the eCommerce portal also has its private label – AJIO OWN.
The merchandise range at Ajio includes clothing and accessories from India and abroad. The online store features over 200 national and international brands, including apparel, footwear, accessories, and jewellery.
Snapdeal
- Started on: February 2010
- Headquarters: New Delhi
- Categories: Fashion, Home and living, Electronics, Sports & Fitness and More.
Snapdeal, a contemporary of Amazon and Flipkart, is another highly visited online marketplaces in India that sells various products at discount prices, including electronics, mobile phones, men’s and women’s clothes, footwear, and home appliances. The brand’s USP stands in their pricing, which is the competitive key to its competitors. In addition, Snapdeal offers specific products for no shipping fees and provides next-day delivery.
Snapdeal obtains 75.12 unique visitors every six months facilitating the large customer base. It has a total demand of 92.93% in India.
Snapdeal stands in 26th place in India, delivering the products to over 6000 towns and cities in India. One of the largest online marketplaces in India, Snapdeal offers the most comprehensive assortment of 60 million plus products across 800 categories and more than 300,000 sellers from regional, national and international brands and retailers.
Shopclues
- Started on: July 2011
- Headquarters: Gurugram
- Categories: Fashion, Home and living, Food & Beverages, refurbished electronics, etc.
Shopclues is another player well known for having an array of products like fashion, mobile, and gadgets, sports, kitchen, etc. It has over 50 million registered customers with 22 million monthly unique visitors. The multi-vendor marketplace has over 6 lakh merchants and over 28 million products. Recently it tied up with ShemarooMe, a leading OTT video streaming service provider for offering digital streaming services.
The company was established to simplify the shopping experience with a range of products, including apparel, electronics, gadgets, kitchen appliances, accessories, home decor, and many others.
1MG
- Started on: 2015
- Headquarters: Gurugram
- Categories: Healthcare e-Pharmacy
1mg is one of the initial benchmarkers of digital healthcare platforms where you can buy medicines online. With quality service, this app enables hassle-free service in 1000+ cities across India, powered by its tie-up with licensed and verified pharmacies. It provides accurate, authoritative and trustworthy information on medicines. The best part of the app is that you can enter the names of medications and get cheaper alternatives with the same compound. This app offers health tips from eminent doctors based on the medicines you order.
1mg was initially launched in 2013 as an online store for AYUSH products (Ayurveda, Homoeopathy, etc.). 1 mg’s key proposition is to provide reliable & affordable medicines. They later ventured into diagnostic services and online consulting to propel growth. Now they have a long category line-up that goes beyond healthcare.
They claimed to have 150 million-plus visitors and their capability to cater to 1000+ cities across India. It has positioned itself as a leader in e-healthcare. Further to its partnership with Flipkart, there are talks of the Walmart owned entity looking to purchase a stake in 1mg.
Pepperfry
- Started on: July 2011
- Headquarters: Mumbai
- Categories: Furniture and home deco
Pepperfry is India’s best furniture and home marketplace. With the increasing demand for the products like beds, mattresses, dining tables, wardrobes, decor, lights, and space-saving products. It currently has over 60 lakhs + registered customers.
Pepperfry’s mission is to meet all of an individual’s furnishings demands. The website offers everything, including rentals, a diverse selection of furniture, and custom pieces. It’s an attractive solution if you need furniture for a short duration.
Firstcry
- Started on: 2010
- Headquarters: Pune
- Categories: infant, kids and mother care products
Firstcry is better-known as ‘Asia’s favourite baby and kid’s shopping platform’ that features more than 2,00,000 unique products sold by over 6000 brands today. In 2016, Firstcry acquired BabyOye, a Mahindra Group Entity, for 362 crores rupees, and the company is currently operating its business under the name – Firstcry.com, a Firstcry Mahindra Venture.
Firstcry is a consolidated company with over 500 stores running successfully in the different parts of the country, including Mumbai, Bangalore, Hyderabad, Chennai, Kolkata, and other major cities. Out of 500, 350 are franchise stores. Notably, the company has opened its stores in the UAE as well.
PharmEasy
- Started on: November 2014
- Headquarters: Mumbai
- Categories: Healthcare e-Pharmarcy
Pharmeasy a contemporary of 1mg is a pioneer in India’s online e-pharmacy sector. Apart from medication, it also offers customers the ability to schedule online testing, virtual medical appointments, and several other services. The organization is confident in its capacity to deliver superior services at an affordable price.
PharmEasy was formed with the objective of delivering authentic medicines to patients via local pharmacies. The company expanded its footprint and now claims to deliver medicines to 98% of pin codes in India. Apart from its network of pharmacies & distributors, the online marketplace has multiple warehouses in various cities that provide same-day delivery to customers. Like other online pharmacies, the company offers diagnostics tests & OTC products.
Due to exponential growth in the e-pharmacy space, PharmEasy is due to a merger with another well-known online pharmacy – Medlife. CCI has approved the merger where PharmEasy will acquire 100% of Medlife equity shares, and the promoters of Medlife will get a 19.95% stake in return.
Healthkart
- Started on: March 2011
- Headquarters: Gurugram
- Categories: Healthcare e-Pharmarcy
Healthkart, another well-known online pharmacy, finds its place among wellness marketplaces. Incidentally, it shares a common founder with 1mg. The platform’s main objective was to sell supplements & protein powder products manufactured by the company. Muscleblaze, for example, is their flagship brand, and they also focus on importing authentic supplements. The focus of the eCommerce site is on wellness products such as muscle gainers, weight loss products, and vitamins.
However, they have opened doors for other sellers to participate. Apart from their brands developed post-heavy R&D, Healthkart sells about 200 brands from enlisted authorized sellers. They cater to a younger consumer group. A point to note is that the wellness marketplace has an omnichannel model. The company operates about 93 offline stores in 36 Indian cities.
Conclusion
Online marketplaces are the most potential marketing portals on the world wide web that connects customers and buyers to engage in a profitable interaction. eCommerce is a new ray of hope for small retailers who have the will to compete with the big players while boosting their confidence and ability to serve end customers. The scope of online marketplaces in India has spread the wings and ambitions of the small, medium, and big retailers to harness the opportunity, flexibility, and potential to reach far away through dedicated and committed service and interactions.
