About
Our greatest satisfaction is in seeing your business grow. … and we’ll do all we can to make it rewarding. About Browntape Browntape Technologies Ltd. is a leading e-commerce supply-chain aggregator, based in India. Founded in 2012, the company has been a first mover in the e-commerce aggregation space. Its signature solution – the Browntape […]
How to Increase Revenues with Upselling and Cross Selling
In the quest to become a successful online seller, two tactics will always be your best friends – upselling and cross selling. There is generally a bit of confusion about these two, and many people tend to confuse one with the other. In actuality, they are two very different yet complementary strategies that you can apply to increase your revenue, your market share and diversify your sales.
5 Best Marketplaces to Sell Handmade Items in India
India has an incredible history and culture of arts and handicrafts irrespective of region. Every region in India has a particular craft as its specialty – from Rajasthan miniatures to Kalighat in Bengal. Apart from these traditional arts, there are many talented individuals adept at making some of the most interesting and beautiful works of […]
Press
Media love for usPress Coverage Video Coverage from Internet Heroes - Browntape from Goa CNBC Awaaz Handling multi-channel selling on various eCommerce marketplaces? Try Browntape Flipkart Big Billion Day - Did other marketplaces gain Iamwire.com GSF Accelerator graduates twelve startups as part of its 2013 Summer program NDTV.com Cloud Based Inventory Management Startup Browntape Raises [...]5 Tips to Stand Out While Selling on Online Marketplaces
An online marketplace is a tough place to survive in. The amount of competition is enormous and the demand is relentless and both these things mean that you always have to be on your toes while operating your online store. The size on the Indian online marketplace is rising at a meteoric pace. In fact, […]
What is Affiliate Marketing? Should You Outsource it?
Affiliate marketing is a process of earning commission by promoting products or services of another company along with your product. At first glance, the concept seems a bit off – why would you spend resources promoting another brand if you could use the same to promote yourself? But in reality, affiliate marketing, when done effectively, […]
Track Your Remittance: New Browntape feature
The best part about selling online on multiple channels is getting the rewards – payment. But payment procedures on e commerce sites are not as easy as they sound. A large company like Flipkart sells around 10 products per minute, and on a good sales day, makes more than Rs.600 crores in a day. Moving […]
How to Increase Revenues with Upselling and Cross Selling
In the quest to become a successful online seller, two tactics will always be your best friends – upselling and cross selling. There is generally a bit of confusion about these two, and many people tend to confuse one with the other. In actuality, they are two very different yet complementary strategies that you can […]
How Can Your Online Customers be wooed into Coming Back and Purchasing More?
Success in online sales works in mysterious ways, at least seemingly so. It is a medium where you cannot directly interact with your customers, or give them a long speech about how their lives will change for the better if they buy your product. You also end up becoming one seller in a sea of […]
How to Maintain a Good Seller’s Rating on Marketplaces
Online marketplaces are ultra-competitive platforms, and excelling in them can be a difficult prospect. It is not uncommon to find many sellers on an online marketplace selling the same product, especially consumer retail like electronics and apparel. (Interestingly, electronics and apparel rank at the top in the list of the most popular product categories sold […]
