Influencer Marketing Trends in E-commerce 2022
Influencer Marketing Trends in Ecommerce 2022 Influencer Marketing is a term that has picked up recently with the rise in social media and social eCommerce. Surely with the lockdown digital means of businesses took the centre stage. Influencer marketing is one of the sectors that boomed during this period. Understanding what influencer marketing is – […]
Top 10 Tips for Running Amazon Advertising
Top 10 Tips for Running Amazon Advertising Since its inception in 1994, Amazon has grown at an exponential rate. With the 9.7 million sellers & around 197 million monthly customers, it’s safe to say that Amazon’s growth will continue unabated. As a result, in addition to the convenience of the online shopping, many people prefer […]
Tips on How to Increase Sales on Amazon India?
Tips on How to Increase Sales on Amazon India? If you crack how to increase your sales on Amazon, it would be easy on all other marketplaces. Amazon is globally the largest eCommerce marketplace. In India too, it has thrived and earned a loyal customer base. A large customer base means growing community of sellers […]
4 techniques to keep the cost of free shipping low
Our minds are conditioned to pay more attention to deals that offer us something free. That’s why free shipping makes such an impact on sales numbers. Goods which come with free shipping are most attractive to online shoppers. In fact, before placing any order a customer will compare shipping charges and the seller shipping for […]
Can you skip paying the Amazon FBA long-term charge?
The consensus among online sellers is that Amazon is a good place to sell. The company’s policies and payment have impressed a lot of sellers. Things appear to be transparent for most part. However, those sellers who use the company’s Fulfilment By Amazon (FBA) service might have noticed an extra charge on some of their […]
Ecommerce resolutions 2017 – What should your list include?
It’s the beginning of a new year and many consider it to be an opportunity to turn over a new leaf. Resolutions are on everyone’s minds whether personal or professional. Online sellers also have New Year’s goals and targets in place. Boosting sales and pushing profits will be the common ecommerce resolutions they’ve pinned down. […]
Marketing in Marketplaces – Looking beyond Discounts
If we had to look at the most common myth associated with online marketplaces, it has to be that only discounts drive sales on these platforms. True that etailers treaded the discounts route previously to get in the favourite list of customers. And in the interim period, the other avenues could have been ignored by […]
7 steps to help your Shopo store garner sales through your Facebook page
Leading online marketplace Snapdeal pitched Shopo as a free platform for small sellers in 2015, two years after taking over the company. Shopo was proposed as a zero-commission marketplace where the sellers and buyers could connect with each other. Shopo offers no services (packaging, transport, money transfer); it only offers a free platform for sellers. […]
Social media blunders – Intentional or Unintentional
Got social media for your business? Well of course you do. This is the age of the internet and you are selling online after all! We all know it is a useful tool for interaction but, ever so often we forget social media can serve as a tool for promotion and traffic generation. Like any […]
2015’s Ecommerce Exploits!
The research firm Gartner recently stated, the Asian digital commerce market is growing at more than 40% each year. According to an SBI research report India’s e-retailing sector, comprising of online stores and online marketplaces, is the fastest growing segment. The report stated that in 2015, e-retail was worth $6 billion, which may be an […]
