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109

Selling Online – Should you open your own store or sell on marketplaces?

Jan 7, 2015

Published by Browntape on iamwire. In the e-commerce space, there are a very few products that are not sold online today. From grocery to sexual wellness, it’s all there in the online selling space with consumers getting to pick from a number of options. “Should you sell online?” seems to be a question of the […]

110

The Hard Truth: Is Your Business Going to Do Well Online?

Jan 5, 2015

There is a lot of buzz around e-commerce and online selling. And though a few retailers are trying to fight the e-commerce giants, the reality is that brick and mortar retail is slowly moving over and giving way to e-commerce. Market research and advisory firm Technopak estimates the Indian e-commerce market to grow from USD […]

111

Declining Profits in Retail Make Retailers Embrace E-Commerce

Nov 10, 2014

by Browntape, on iamwire.com If 90s were the age of pop music and 2000s were the age of Internet, the 2010s are clearly the age of consumerism. The driving factor has been favorable demographics – a young, working audience with rising income levels and increased brand affinities, thanks to urbanization. The effect of this is […]

112

6 Tips to Create a Better Customer Experience Through Online Sales

Jun 20, 2014

Online sales posed a new challenge in front of business owners, in terms of how to keep the customers satisfied without even being able to see them. Customers, especially Indian customers who have just warmed up to the idea of online sales a few years ago, feel more comfortable when they can put a face […]

113

6 ways to Use Analytics to Make More Profits in Online Sales

Jun 18, 2014

Analytics for internet transactions is how one keeps track of all user interactions with a seller’s page/website. If you own an independent website as a seller and want to gather numbers for it, Google Analytics is your best friend. Google Analytics captures real time data and presents it in a format that can help drive the evolution […]

114

What are SKU, UPC, EAN Codes and How to Create Them

Jun 16, 2014

इस लेख को हिंदी में पढ़ें What is an SKU Code (or SKU ID)? The full form of SKU code is Stock Keeping Unit. It is a unique identifier for a product to record the stock quantity for the item (among other attributes). For example a retailer might want to know how much quantity he […]

115

Why You Must Use More Technology in Your Online Sales

Jun 11, 2014

The history of sales has changed drastically through the ages, and a few ideas have changed the process forever. When Amazon created the first online store in the 90s, The idea was simple – instead of bringing customers to the store, bring the store to the customers. This meant saving resources on inventory storage and […]

116

6 Tips for Transitioning into a Successful Online Sales Business in India

Apr 25, 2014

Online sales is a great way to reach a huge market demographic while drastically reducing the cost of storage and inventory usually associated with a shop on an expensive high street. If you are a traditional sales business owner, or an online sales newbie, here are a few tips that can help you grow your […]

117

Omni-Channel Retail in India

Apr 19, 2014

Today’s world is about choices. When one wants to buy a phone, she has a hundred choices no matter what her budget is. She asks for opinions from friends, everyone has an opinion or a favourite. She goes online to check for reviews, more opinions. And once she decides to buy, she has the choice […]

118

5 Things to Look for in a Cloud-based Inventory Management System

Apr 18, 2014

Whether you are an enterprise selling your products online, or an individual business owner trying to use the various online selling platforms to make a profit, an inventory management system is a must for you. Here are a few tips on how to choose the right inventory management system for your needs. What is an […]

119

Hello to all Online Merchants in India from all of us at Browntape!

Apr 17, 2014

Dear Sellers, At Browntape, we are very excited to bring our super-simple and awesomely intuitive multi-channel order management service to improve the lives of Indian sellers like you. Our aim is to bring greater sales, reduced effort and saved time for you, precious time that you would rather spend with your loved ones rather than […]

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