Centralized Inventory Management across Flipkart, Snapdeal, Amazon etc.
As your orders flow from different channels, you can maintain common inventory across with Browntape. If you get an order from Flipkart for an SKU, it’s inventory is reduced in Browntape and Snapdeal, Amazon and other channels are updated of the new inventory level.

Create your Product List in Excel & Upload to Browntape
First step of inventory management is to setup the products with SKU codes in Browntape. Easily done via the bulk upload feature, but you can add them one by one too. You can also import your product list from Flipkart, Snapdeal, Amazon or other channels.

Different SKU Codes on Flipkart & Snapdeal, SKU Aliases come to Rescue
At times we don’t pay attention to SKU codes while listing. Ultimately, you could end up with different SKU codes on different channels and it’s hard to change them later. Browntape allows you to specify as many Aliases to an SKU code.

How many Listings are Live on each Channel
The Count of listings live on each channel keeps changing as they slip in and out of stock or are deactivated. The online seller needs to keep this in check. Browntape fetches an entire list of your live listings every 24 hours and shows you a report. You can act on channels where your listings are not live.

Add Stock, Adjust Stock. We keep a Record
Stock could be reduced by an order or by someone in your staff who made a stock adjustment. Browntape allows these stock changes to be done easily, but maintains a record or each change. Think of it like a Stock Ledger for each SKU for inventory management.

Multi-Warehousing Support. Amazon FBA Support.
Have stock in multiple warehouses, no problem. Browntape allows you to create multiple warehouses and allocate orders to one of them based on your business rules. Inventory for each SKU in each warehouse is maintained separately.
This feature is particularly useful for inventory management in Amazon FBA which is supported by Browntape.

PROS AND CONS OF SELLING MULTIPLE ONLINE SITES
PROs
Why sell on multiple online stores?
As the sales for an online store grow, the obvious choice for a seller is to start selling on multiple online marketplaces like ebay, amazon, play.com, flipkart, snapdeal, etc.
The benefits of selling on multiple stores:
- Tap in to the traffic coming to the individual online marketplaces
- Sell on your own store to build a brand name
- Increase sales
- Protect yourself from unexpected interruptions on one store
CONs
Why are multi-channel sales difficult?
When the seller thinks of expanding his business by selling on multiple online stores, he is faced with numerous hassles. Things that he had to do for one store now need to be done for two.
The list of such hassles include:
- Log in to multiple online stores separately
- Create listings for the products on each store individually
- Manage the stock on each of the online stores
- Collect the orders for the day from each online store to fulfil them
- Post back the tracking information on the websites
