Digital marketing is also known as online marketing. This is when the use of online-based technologies such as computers, mobile phones, online media platforms, and so on are used in marketing a specific product or service. Furthermore, digital marketing is used to grow business by overcoming the hurdles such as location.

Therefore, reaching out to all potential customers via online mediums. Be it through blogs, video content, social media, partnerships, and website. The field of digital marketing is an ever-changing field and marketers need to always be updated with the trends.

Unlike traditional marketing, with digital marketing, you measure and track the status of revenue, engagements, and the success of every campaign that has been initiated. Lastly, a feature only made available with Digital marketing, is that you can target niched segments and not just wide larger parts of the audience. And this can be done without compromising the scale of reach.

Here are a few points to look out for while selecting a digital marketing agency:

1. Check if they provide a complete suite of services.
Most sectors of digital marketing are interconnected and you need an agency that can handle and deliver results in all these areas without any hassle. Area that you will surely need expertise in are ppc campaign management, SEO for the website, social media management, designing the site, etc.

2. Check their Clientele
While doing so you need to look for clients that are known/ familiar to you. If they are, then it placing your trust in them would deem fruitful.

3. Look for Industry Specialization
With digital marketing on the rise you have everyone getting into this field. Therefore, you need to differentiate between the ordinary and the best. The best choice is to choose one that is well recogined and know around, with awards or certificates. Also look who is apart of the team and if they have specialist in every area that you require. 

4. Client satisfaction
Simply checking for the client base isn’t enough you need to know if the client is happy with the services that are being offered. You can pick this out from reviews, and also ask the agency to let you know how transparent they are with their work.

1. Complete digital marketing services
Browntape takes pride in itself, that is is now providing a full-suite digital marketing services to your company in India and even beyond. We cater towards website designing, SEO needs as well as ads and other marketing needs. We will works in an hassle free environment to ensure that your brand grows positively.

2. Transparent functioning
We are aiming to be transparent in all that we do and hence will provide you with the best services possible. We are confident that we will be able to bring in business worth every penny you spend.

1. Return on Investment
Digital marketing services is the most efficient and effective way to ensure that you have value for your money. Assured returns in comparison to TV, print or any other form of marketing.

2. Targeted marketing
You can now filter your audience down to the smallest niche as per the customer’s demographics and even psychographic profiles. And this is made possible only with digital marketing.

3. Track your success
The digital medium has made possible for you to very accurately track, monitor, quantify the progress of every campage. This can be done with keyword tracking, analytics, CPC, traffic and even track the likes and follows. Furthermore, you can correct and change the targeting of the audience mid-campaign as well.

There are various types of digital marketing:

1. Inbound Vs Outbound:
Inbound marketing is also known as “Pull” marketing, this is the creation of content for blogs, emails, newsletters, etc. This content can be targeted to reach audience via paid mediums or organically with SEO. If the content is engaging to people, this could indirectly build up your brand’s equity in the mind of your readers and therefore create a long-term action.

Outbound marketing or called as “push” marketing is the method in which the product or service is pushed towards your target customers. This is a one way communication to reach your audience. And therefore will include traditional marketing along with digital display and social media advertising.

2. Performance Marketing vs Branding
Marketing that is driven to generate sales is what we call performance marketing. This is done with the help of SEO and social media advertising. Furthermore, this type of marketing is directly involved in generating leads and acquiring new customers and therefore revenue.

Brand marketing is raising awareness of your brand, assisting customers, and building a long term brand connection among your customers and your brand. Hence it is not directly related to selling your products or services but is targeted to build your brand equity.

A digital marketing agency helps a company achieve the brand’s goals and objectives while focusing on delivering ROI. Besides this, the agency uses result-based marketing techniques to ensure that the brand develops appropriate strategies to ensure the awareness and generate leads. A digital marketing agency needs to work in a fast paced environment and ensure that the brand perspective to its users is upheld.