There are various types of digital marketing:
1. Inbound Vs Outbound:
Inbound marketing is also known as “Pull” marketing, this is the creation of content for blogs, emails, newsletters, etc. This content can be targeted to reach audience via paid mediums or organically with SEO. If the content is engaging to people, this could indirectly build up your brand’s equity in the mind of your readers and therefore create a long-term action.
Outbound marketing or called as “push” marketing is the method in which the product or service is pushed towards your target customers. This is a one way communication to reach your audience. And therefore will include traditional marketing along with digital display and social media advertising.
2. Performance Marketing vs Branding
Marketing that is driven to generate sales is what we call performance marketing. This is done with the help of SEO and social media advertising. Furthermore, this type of marketing is directly involved in generating leads and acquiring new customers and therefore revenue.
Brand marketing is raising awareness of your brand, assisting customers, and building a long term brand connection among your customers and your brand. Hence it is not directly related to selling your products or services but is targeted to build your brand equity.