Sponsored Ads on Marketplaces – Intensifying seller popularity [Part – 2]

Last week, we spoke about a way to combat the strenuous competition in online retail – Sponsored ads. We shared the benefits of Flipkart’s PLA from Browntape’s experience. This week, let’s take a look at the other option available to you, Amazon’s Sponsored Ads, and how it has benefitted other sellers like you. Amazon’s Sponsored […]
Sponsored Ads on Marketplaces – Make your customers notice you [Part 1]

Sorry to burst your bubble once again online sellers! The Indian online retail scene is getting crowded and more competitive each day. The multiplication of online sellers isn’t seizing. Everyday new sellers join ecommerce in the hopes that they can derive more sales. We’ll give it to you straight! It’s a jungle out there and […]
10 Reasons You Should Run Amazon Ads

10 Reasons You Should Run Amazon Ads Amazon has now become a household name in recent years. Amazon was created to assist sellers with online sales; nevertheless, it has grown in popularity to the point where it has become a major advertising powerhouse. This shopping platform competes with Google and Facebook in advertising field due […]
Best Practices for Selling on Flipkart

As one of India’s leading e-commerce channels, Flipkart provides sellers access to a vast marketplace of millions of potential buyers nationwide. However, simply listing products on this e-commerce platform isn’t enough to sell successfully. To stand out, attract the right customers, and turn views into sales, sellers must adopt strategic best practices regarding how to […]
Do you share your marketplace listed products on social media? It’s time you started!

The purpose of online retail promotions is to create awareness about your existence. There are different promotion features available on online marketplaces like sponsored ads, banner ads, brand stories, product freebies and discounts. Plus, you can try our unique version of product promotions. Apart from sticking to the marketplace platform you can expand your promotion horizon. […]
Build your brand on marketplaces & stand out from the rest! Here’s how

Online marketplaces dominate the ecommerce scene but quite a few online stores have surfaced and made a name for themselves as well. As a result most online retailers are torn about whether or not they should join the market force or go solo. Being a seller on an online marketplace is difficult these days. The […]
Tata CLiQ Seller Integration Best Practices for E-Commerce Success

Tata CLiQ has become a key player in India’s e-commerce space, offering a wide array of products across categories such as fashion, electronics, and accessories. As a part of Tata Unistore Limited, a Tata Group venture, it sets itself apart through its “phygital” model. This model merges the ease of online shopping with the convenience […]
Best Practices for Selling on Myntra

As a key player in the online retail market, Myntra attracts millions of shoppers with its curated selections and exclusive brands. The top fashion and lifestyle e-commerce platform is renowned for its extensive range of apparel, accessories, and lifestyle products. To stand out in India’s competitive online retail market, sellers must optimize their strategies for selling on […]
The Power of Amazon Advertising: Tips for Effective Campaign Management

Over the years Amazon has established itself as one of the leading players in the e-commerce market. In 2023 alone, the e-commerce giant generated a straggering sales revenue of $373bn, which indicated a massive volume of orders placed on the marketplace. This explains why millions of sellers have chosen Amazon as their go-to e-commerce partner. […]
Top 10 tips for product listings for Amazon

In the highly competitive landscape of Amazon, where success hinges on effective strategies, optimizing product listings emerges as a pivotal factor. With a marketplace teeming with sellers, the challenge lies in standing out. Mastering compelling listings is crucial for both seasoned and new Amazon sellers for enhancing visibility, boosting conversion rates, and maximizing sales. In […]