Alibaba & Paytm to invest in BigBasket, Amazon to pick stake in Grofers

Alibaba to invest in BigBasket, Amazon to pick stake in Grofers The Indian online grocery industry is hotting up as ecommerce biggies rush to grab the largest market share. As per latest reports, the big players are looking to invest in e-grocery companies and increase their presence. While Alibaba and Paytm Mall are going to […]

7 Step Guide to Source Profitably from Alibaba.com

7 Step Guide to Source Profitably from Alibaba.com While most sellers are wary of doing business overseas, sourcing products abroad has become easier thanks to technology. It is well-known that buying from Alibaba is usually the best choice (it’s bigger than Amazon and eBay combined). Browntape tells you how to source products from suppliers on […]

Can Alibaba in Indian Ecommerce Invigorate the Online Retail Market?

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The Indian online retail market has been dominated by the top three players – Flipkart, Amazon and Snapdeal, for the past few years. With the sale season upon us, it is hard to miss the aggressive marketing tactics each of them are utilizing to one up each other. At the same time, there seem to […]

eCommerce News- May 2022

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eCommerce News- May 2022 Indian Teens Go Digital: Here’s What They are Spending On Teenagers  are now shopping online, eCommerce on the rise and advancements in digital payments, Ed-fintech startup Akudo, conducted a research among 1 lakh teenagers aged 11-19 years. Which stated that Amazon and Swiggy were the preferred apps used, followed by Myntra […]

Top B2B eCommerce Marketplaces in India 2022 

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Top B2B eCommerce Marketplaces in India 2022 B2B eCommerce marketplaces in India are seeing a transformational boom post the pandemic. Believe it or not, the pandemic is transforming how the global markets are doing business. The digital transition from offline to eCommerce marketplace has been the real game-changer. In context to India, the enormous jump […]

eCommerce News – April 2022

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eCommerce News – April 2022 Online Spring Festival Discounts Are Back After 2 Years After almost two years of being hit by the pandemic, online spring festive discounts are set to make a comeback. This is across all categories including apparel, fashion, home decor , appliances and more. Read More How Indian eCommerce Brands Can […]

What are the different types of ecommerce business models in India?

Ecommerce business models are evolving to be more complex as the industry grows. Just recently, research published by FIS Global stated that the ecommerce industry in India will grow to $111 Billion in revenue by 2024. So, if you are already an e-commerce seller or have sold online congratulations! However, as someone who is part […]

OmniChannel Retail: What it is, Value, Challenges and Success Factors

OmniChannel Commerce: What it is, opportunity, challenges, success factors | Browntape

OmniChannel Commerce (or OmniChannel Retail, also spelt as omni-channel) refers to the practice of selling products or services via multiple commerce touchpoints (both online and offline), while maintaining brand and customer experience consistency across all the channels. It could be relation to your branding, positioning, pricing, products and services offered, cross-promotion of offerings not present […]

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