Google Shopping Ads – Ecom
Google Shopping Ads for eCommerce Websites Driving More Sales & Leads To Your Business Get In Touch If you are an eCommerce Business, then Google Shopping Ads is a great way to advertise your products on Google search engine. It is a cost-effective advertising option for small businesses and eCommerce stores. Your ads are shown […]
10 Reasons You Should Run Amazon Ads

10 Reasons You Should Run Amazon Ads Amazon has now become a household name in recent years. Amazon was created to assist sellers with online sales; nevertheless, it has grown in popularity to the point where it has become a major advertising powerhouse. This shopping platform competes with Google and Facebook in advertising field due […]
Google Ads Landing -VU

Choose an eCommerce Management Software, that you’ll love using. Browntape eCommerce Management Software Our clients love Browntape for its easy to use interface. It simplifies your day to day eCommerce management in multiple ways. Browntape’s multi-channel software pulls in eCommerce orders automatically from all online stores in one place, where you can bulk print, ship […]
The ‘how to’ guide for ecommerce Facebook ads – get the best out of your advertisements

Everybody who is somebody has a Facebook presence. It is one of the cheapest and easiest mode to reach new clients. Placing an ad with the Facebook group gives you a presence in its related media like Instagram, Messenger, Atlas, Workplace, and Audience Network. However, it is also difficult to reach your target audience due […]
What are Your Ecommerce Banner Ads Missing?

Banner ads are perhaps one of the most ubiquitous features of a website – something that we all take for granted. Probably the only time we really notice them is when they become really loud and aggressive and dominate the webpage, eating up space reserved for valuable, unique, contextual content. Then they become a nuisance, […]
Sponsored Ads on Marketplaces – Intensifying seller popularity [Part – 2]

Last week, we spoke about a way to combat the strenuous competition in online retail – Sponsored ads. We shared the benefits of Flipkart’s PLA from Browntape’s experience. This week, let’s take a look at the other option available to you, Amazon’s Sponsored Ads, and how it has benefitted other sellers like you. Amazon’s Sponsored […]
Sponsored Ads on Marketplaces – Make your customers notice you [Part 1]

Sorry to burst your bubble once again online sellers! The Indian online retail scene is getting crowded and more competitive each day. The multiplication of online sellers isn’t seizing. Everyday new sellers join ecommerce in the hopes that they can derive more sales. We’ll give it to you straight! It’s a jungle out there and […]
6 Reasons Why Spreadsheets Are Killing Your Online Business
Although a traditional favourite, using spreadsheets to manage online sales can be mind boggling and excruciatingly painful. Well It is partly true that in theory, you can’t really go wrong with a spreadsheet. It is a permanent account of your incoming and outgoing inventory, is easy to edit and store. Before the advent of computers […]
Why Reverse Logistics Integration is Crucial for E-Commerce Success

Reverse logistics has emerged as an important component of e-commerce for companies aiming to meet fast-evolving consumer expectations. The term refers to the processes involved in handling product returns, repairs, exchanges, and recycling. Unlike traditional logistics, which moves products from manufacturer to customer, reverse logistics manages the flow of goods from the customer back to […]
Tata CLiQ Seller Integration Best Practices for E-Commerce Success

Tata CLiQ has become a key player in India’s e-commerce space, offering a wide array of products across categories such as fashion, electronics, and accessories. As a part of Tata Unistore Limited, a Tata Group venture, it sets itself apart through its “phygital” model. This model merges the ease of online shopping with the convenience […]