Hottest Product Categories in Indian Online Retail
Online retail profits have been leapfrogging for the past few years in India. Especially with the advent of cheap smartphone technology and the enthusiasm online retail platforms have provided in terms of m-commerce, online sales have truly skyrocketed. The first question every prospective online retailer has in mind is – ‘What do I sell?’ There […]
Top 5 Price Comparison Sites in India
Price comparison sites are the lifeblood of online retail. A good online customer spends as much time on a price comparison site as they spend on the actual online sales platform. It is no wonder that today there are quite a few price comparison sites available for the Indian online market. Price comparison sites are […]
5 Tips to Stand Out While Selling on Online Marketplaces
An online marketplace is a tough place to survive in. The amount of competition is enormous and the demand is relentless and both these things mean that you always have to be on your toes while operating your online store. The size on the Indian online marketplace is rising at a meteoric pace. In fact, […]
What is Mobile Commerce? Should You Capitalise on it?
If you have not heard about mobile commerce or m-commerce, you are already a bit late to the party. The steady shift of retail from offline to online seems to have culminated into the world of smartphones, tablets and smart wearables. And it was a well-expected change. With the rise of the smartphone era, internet […]
Contractual manufacturer to Online Brand – BagsRUs’ journey with Browntape
For 22 years, Mihir Desai steered his company in the direction of contractual manufacturing. With focus on comfort, reliability and durability, each product is made combining the latest designs and functionality aspect in mind. Being contractual manufacturers, top quality bags of different kinds were made by BagsRUs for various brands and corporates over the years. […]
How did Browntape multiply 60-year old Renka’s online sales in just 6 months?
Established in 1958, Rosy Hosiery Mills (RHM) has been in the business of manufacturing and exporting a number of products including fabric, garments, home furnishing, baby products and accessories. Their products are designed n tune with global style and colour trends, and have been well received by customers over the years. On the manufacturing front, […]
What is Affiliate Marketing? Should You Outsource it?
Affiliate marketing is a process of earning commission by promoting products or services of another company along with your product. At first glance, the concept seems a bit off – why would you spend resources promoting another brand if you could use the same to promote yourself? But in reality, affiliate marketing, when done effectively, […]
How to Increase Revenues with Upselling and Cross Selling
In the quest to become a successful online seller, two tactics will always be your best friends – upselling and cross selling. There is generally a bit of confusion about these two, and many people tend to confuse one with the other. In actuality, they are two very different yet complementary strategies that you can […]
5 Simple Ways to Retain Customers and Make them Shop More
Customer retention is the name of the game. If you are an online retailer, you cannot thrive in the market without conserving a loyal customer base. Oftentimes, this is the major conundrum that the average online retailer has to face – how to retain customers? But why is customer retention so important? Loyal customers are […]
Making the Most of Your Independent Website
Online selling newbies always have to deal with an important question – marketplace or dedicated website? Creating and managing a website to sell your products online, while competing with giants like Amazon and Flipkart can be a daunting task, because of which novice sellers are advised to start slow, and stick with the online marketplace […]
