How to Maintain a Good Seller Rating on Marketplaces
Online marketplaces are ultra-competitive platforms, and excelling in them can be a difficult prospect.
Seller ratings provide a way to judge a seller’s performance in a glance and it’s the first thing consumer checks while buying a product.
Below are ways to achieve and maintain a good seller’s rating on online platforms :
Strategize according to the platform
Understanding and strategize for ratings according to a platform.
Each of system requires a different strategy:
- Google is an advertiser which combine 3rd party reviews from trusted review sites and quantify them in a score out of 5. It measures success in terms of metrics like click-through rate and dwells time.
- Websites like Amazon/Flipkart have a system where a customer can rate and review the seller, which gets added to the net seller’s rating which is displayed as the seller’s credentials. Amazon/Flipkart and other sales platforms measure success in terms of sale, revenue and customer satisfaction.
Aim to impress and please
Impress your customers to deserve a good seller’s rating. Acquire a good seller’s rating through hard work like timely shipping, notifications to the customer, good product and packaging quality and readiness to accept product returns.
Ask for feedback
Be respectful, understanding and polite, and most importantly, be fun when asking for feedback. Creating an unobtrusive and engaging feedback template to target all customers, mostly repeat customers will provide high chances of getting a positive feedback.
Customer support and engagement
Trustworthy companies are the ones with a better customer support. The customer has been dealing with a completely virtual system, so providing a human touch to the customer correspondence is always a good policy.
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