Top 10 Successful Women Entrepreneurs in India, Changing the Growth of eCommerce

top successful women entrepreneurs in India

Top 10 Successful Women Entrepreneurs in India, Changing the Growth of eCommerce An increase in female entrepreneurs has recently been observed, which has had an impact on the development of eCommerce. Traditional brick-and-mortar firms have been impacted by this new manner of conducting business, which has also opened up new chances for entrepreneurs. Today, female […]

Marketplace Business Models: Choose the Best to Generate Greater Revenue

marketplace business models

Marketplace Business Models: Choose the Best to Generate Greater Revenue Are you scrutinizing starting a multi-service business? If yes, you need to find a successful model that enables you to start and keep your business operational in the future. Of course, you can develop a branded solution that connects service providers with those who are […]

5 Major Benefits of ERP Integration for Enterprise eCommerce

Major ERP Benefits

5 Major Benefits of ERP Integration for Enterprise eCommerce eCommerce is a business model that uses the internet to sell products and services. It has become increasingly popular in recent years, as it allows companies to reduce costs of inventory, provide faster customer service, and improve customer relationships. However, eCommerce isn’t without its challenges.  To ensure success, […]

5 Ways to Grow D2C Brands in India

5 ways to grow D2C brands in India

5 Ways to Grow D2C Brands in India India’s retail landscape has changed significantly as a result of the pandemic. Retailers have seen a record-breaking digital sales as a result of the country wide lockdown as well as social distancing measures. Customers now expect secure, contactless doorstep deliveries. Over the same period of time, the […]

What are the Omnichannel Trends in 2021?

omnichannel trends in 2021

Omnichannel trends in 2021 are the outcome of the paradigm shift in eCommerce business structures since the pandemic hit the world. Just two years back, the word simply meant having multiple channels for selling your products. Industry leaders ensured that they either adopted online sales or offline sales; whichever was missing in the go-to-market strategy.  […]

OmniChannel Retail: What it is, Value, Challenges and Success Factors

OmniChannel Commerce: What it is, opportunity, challenges, success factors | Browntape

OmniChannel Commerce (or OmniChannel Retail, also spelt as omni-channel) refers to the practice of selling products or services via multiple commerce touchpoints (both online and offline), while maintaining brand and customer experience consistency across all the channels. It could be relation to your branding, positioning, pricing, products and services offered, cross-promotion of offerings not present […]

Working capital assistance from online marketplaces: What are your options?

The Indian online marketplace has become a battleground for some big names. With e-retail and m-retail growing at an astounding rate, the Indian e-commerce industry is all set to hit the $100 billion mark by 2020. A few names stand out with respect to online retail, in terms of their sheer market size and growth […]

Top 5 Online Marketplaces in India compared

If you’re looking to get into online retail, subscribing to an online marketplace is arguably the quickest way to do so. The market for online retail in India has grown by leaps and bounds in the past few years. In fact, this Nasscom report says that the Indian e-commerce industry will touch the $100 billion […]