4 Ways of Selling Products that Don’t Sell
In the past few years, the emergence of online retail has ensured that the already burgeoning consumer retail industry reaches unprecedented scale. Just take a look at the numbers for the ‘Big Three’ of the Indian online retail industry – Flipkart, Amazon and Snapdeal. Together, they make up around 90% of the market share, and […]
5 Key Performance Indicators that You will find on Your Online Retail Website
To succeed in the online retail business, it is important to understand that things that seem tiny on the face value may have massive repercussions. In fact, it is the tiny things that end up becoming the most relatable to us as consumers, but we rarely recognize the enormity that they encompass. Did you know […]
How to hit the bulls-eye with crisp, bullet point descriptions
It is the age of very little patience and no time. Therefore, no one really has the time to sit and read paragraph after lengthy paragraph of text on your ecommerce site. Let bullet points come to your rescue to structure content in shopper-friendly and easy to read blocks. Some advantages of using bullet points […]
How Refining the Search Option on Your Website can Help You Drive Sales
As a representative of a generation that grew up on Google, it is obvious to see that the basis of what we as consumers know as internet today is ‘search’. The search engine has become ubiquitous in our lives not only in the ways in which we interact with the internet, but also as how […]
Understand the Online Reviews Mechanism and How You can Benefit!
If there is one thing that characterizes our lives in the age of internet, it is evaluation. It is a mark of our times that we try to quantify every lived experience in terms of a rating, or a right swipe, or a review. It is natural to judge a particular service, be it a cab […]
Top ecommerce marketing trends to watch out for in 2016
A robust marketing strategy is important for any industry, and ecommerce is no different. Having a systematic marketing plan and a strong team to implement it will help an online seller towards a healthy sales figure. Let us take a look at some trends that could be hot in 2016: Mobile marketing – This is […]
An Online Seller’s Guide to Drop Shipping
In the age of online retail, there seems to be a need to readdress the question – what does it mean to be a good seller. Is it about having a product in stock? Or providing excellent customer service? Or selling the most number of products? There is a common anecdote that describes a good […]
5 Things to Consider while Strategizing Shipping as an Online Retailer
Shipping is a vital and slightly underappreciated aspect of online retail. While we generally don’t think shipping when we think online retail, its importance cannot be exaggerated enough. Shipping and logistics form the nervous system of e-commerce across the world. The online transaction that begins on your cell phone only ends when the product is […]
5 Tips to Promote Your Online Store via Email
It is hard to believe that email was once envisioned as a mere replacement for the practice of writing and sending actual mail, because it has so drastically affected our very manner of communication with each other. Email has become so ubiquitous and essential in the online world that according to this report by Radicatti […]
Kickstart an online shopping spree with these key influences
With the number of online retailers mounting, and choices galore available to shoppers, it is vital to identify causes that prompt a customer to shop. Online sellers have to keenly observe the factors that aid a customer’s buying decision and use the knowledge to pump up their sale volume. Likewise, sellers need to identify the […]
