Can Guided Selling Drive Sales? Here’s a closer look!

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It is an interesting observation that most of the webpages that we visit on a daily basis, are a result of curated content on email and social media platforms like Facebook and Twitter – things that our friends or in many cases, the platforms themselves, recommend to us. This mode of reaching a webpage can […]

Common mobile commerce myths you probably believe!

We all know that mobile is big. Mobile commerce is slowly gaining traction in popularity among the online shoppers. So what are the statistics in favour of mobile? According to a Comscore report, by 2017, 25% of the total ecommerce sales are going to be through mobile. 60% of the time users spend on social […]

Lessons to learn before trying out Online Retail!

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In the past decade, e-commerce in India has grown to become a massive industry that is moving as we speak at a breakneck speed. With the emergence of smartphones and the internet penetration due to this phenomena, the rise of tier II and III cities and aggressive competition by key players in the market, the […]

Worst E-Commerce content mistakes you could possibly make!

It should not come as a surprise that e-commerce websites tend to see regular footfall. As online personifications of a marketplace, successful e-commerce websites thrive on a constant inflow of virtual shoppers. But this is not something that can be taken for granted. Rather, the online retail websites constantly compete among each other and strive […]

Framing prudent shipping policies to boost sales conversions

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Online shoppers do not appreciate if their purchases are delayed, or if the shipping is not up to the mark. A 2014 study conducted by UPS shows that packaging, shipping and the seller’s returns policy are important factors in deciding on a purchase. Majority of shoppers will buy only if they have the option of […]

Is Online Grocery Still a Viable E-Commerce Category in India?

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It is hard to miss the aggressive marketing that online grocery stores and apps engage in these days – from a constant barrage of TV advertisements, to capturing the billboards of the city. While to some, buying groceries online seems like a natural thing to do, to others, especially those from older generations, find the […]

Internet Usage in India and Its Impact on Online Retail

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The internet is perhaps the most ambitious project ever undertaken by humans in history. Developed first as a covert project by the American military, the internet broke out into the mainstream world at breakneck speed. The consumers saw many faces of the internet – from the dial up connections of the 90s, whose startup sound […]

Can Gender Neutrality Improve Online Product Marketability?

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Online sellers have the advantage of an unlimited buyer base, but also face limitations in the form of fake buyers and inability to reach out to the right ones. This being the case, sellers should look at ways and means to attract the attention of shoppers irrespective of their gender. The marketing techniques and ads […]

4 Ways of Selling Products that Don’t Sell

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In the past few years, the emergence of online retail has ensured that the already burgeoning consumer retail industry reaches unprecedented scale. Just take a look at the numbers for the ‘Big Three’ of the Indian online retail industry – Flipkart, Amazon and Snapdeal. Together, they make up around 90% of the market share, and […]