20 Key Metrics to Analyze and Track for Your E-commerce Website 

With Traffic Metrics and Conversion Metrics assess website reach and acquisition cost.

The exponential surge in e-commerce growth over recent years underscores the vital need to understand and track key metrics to ensure sustained success. These quantifiable measurements provide invaluable insights into the performance of online stores, guiding strategic decisions and optimizations. By meticulously monitoring these metrics, businesses can identify strengths, weaknesses, and opportunities for growth, ultimately […]

10 signs your current e-commerce site needs a 2024 update 

Revitalize your e-commerce website with 2024 Upgrade

The ever-evolving world of e-commerce necessitates constant advancement in digital platforms to remain aligned with changing consumer preferences, technological innovations, and industry benchmarks. An outdated e-commerce platform faces the challenge of engaging prospective customers while simultaneously risking the loss of current customers to the competitors who have adeptly to the times. Therefore, the importance of […]

Why do so many D2C businesses get featured on Shark Tank India?

Shark Tank India stands as a groundbreaking addition to the Indian television, representing an innovative leap into the domain of business-focused reality entertainment. The show aspires entrepreneurs to pitch their business ideas to a panel of investors, or “sharks,” in the hopes of securing investment deals. Over the years, the show has received 62,000 applications […]

Migrating to Shopify Plus from Shopify: How and Why to Migrate?

Migrating to Shopify Plus from Shopify: How and Why to Migrate?

Shopify has long been a committed platform for businesses venturing into e-commerce, offering a user-friendly interface and robust features for new online ventures. As businesses grow, so do the needs of a business, leading to the emergence of Shopify Plus, a more advanced and scalable version tailored for high-volume merchants. Did you know? Shopify Plus […]

A Comprehensive Comparison: IBM Sterling OMS vs. Oracle OMS vs. Magento OMS vs. Browntape OMS

A Comprehensive Comparison

Order Management Systems (OMS) serve as the backbone of modern e-commerce operations, facilitating the seamless flow of orders from placement to fulfillment. OMS integrates various aspects of order processing, inventory management, and customer service. Choosing the right OMS is crucial for businesses looking to optimize their operations and meet the demands of today’s dynamic market. […]

How to Calculate Gross and Net Margin on E-commerce Sales

Today, businesses strive to maximize sales and optimize profitability. The two key metrics that play a pivotal role in assessing financial performance are Gross Margin and Net Margin. Understanding these metrics is essential for e-commerce entrepreneurs and professionals to get valuable insights into the efficiency and sustainability of their operations.   Gross Margin is a fundamental […]

Why and How to Connect ERP to OMS for D2C E-commerce?

In India, the expansion of e-commerce has resulted in a growth spurt in Direct-to-Consumer (D2C) startups, reshaping the way businesses engage with customers and manage their operations. One pivotal factor contributing to the success of D2C e-commerce businesses is the integration of Enterprise Resource Planning (ERP) and Order Management System (OMS). These integrations ensure real-time […]

Creating Ecommerce Sites that Scale – What are the Options in platforms

E-commerce has become an inseparable part of the retail world. The ease in shopping combined with extensive product catalogues of the e-commerce websites ensure retailers a broad customer base. Additionally, without operating an expensive storefront, retailers can easily conduct mega sales and handle massive orders. Thus, be it boosting brand reach or driving profitability, scaling […]

Importance of barcoding inventory for E-commerce

It’s been 70 years since barcodes were invented as a valuable tool for inventory management, supply-chain management, and sales control. Efficiency, accuracy, and scalability have been the three important pillars of e-commerce business. Barcoding technology worked on the critical aspects of the business. Over the years, it has evolved to offer the foundation for the […]

Best Shippers for Reverse E-commerce Logistics in India

Picture a scenario- Your customer eagerly orders a dress, anticipating the perfect fit and color, only to receive an item that doesn’t quite align with her size or matches her preferred shade. Perhaps, upon its arrival, she realizes she no longer has a need for it. Instead of dealing with the typical frustration of returning […]